Hong Kong Tatler - - Gem Icons -

After start­ing out as a gold­smith in 1959, David Mor­ris went on to win two Di­a­mond In­ter­na­tional Awards within three years. He then founded his own epony­mous company in 1962. To­day, three gen­er­a­tions of his fam­ily are in­volved in the business, with Mor­ris act­ing as brand am­bas­sador and his grand­daugh­ter Phoebe, a gemol­o­gist, do­ing the mar­ket­ing for the London of­fice.

Lead­ing the company are hus­band-and-wife team Jeremy and Erin Mor­ris. While Erin co-de­signs the col­lec­tions, Jeremy heads the business from the brand’s New Bond Street ate­lier in the heart of London.

Like his fa­ther, Jeremy started as a bench jew­eller. His in­spi­ra­tion comes from the ex­quis­ite stones he of­ten han­dles him­self. Un­der his lead­er­ship, the brand has ex­panded to in­clude bou­tiques in Doha, Dubai, Moscow and Hong Kong.

Un­like tra­di­tional di­a­mond jew­ellers, David Mor­ris prides it­self on cre­at­ing pieces that are as com­fort­able and easy to wear as they are strik­ing.

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