Isaia

Brand Origin NAPLES

Background OPENING ITS DOORS in the 1920s as a fabrics store by Enrico Isaia, the shop eventually expanded into a workshop that created tailor- made menswear. Currently managed by third- generation CEO and chairman Gianluca Isaia, the Neapolitan label now focuses on creating collections that bridge modern fashion with expert tailoring, and has recently opened its first store in Hong Kong at Landmark.

Design Signatures WITH UNPARALLELED QUALITY, each piece from the line is produced in Italy. They feature details and materials such as Sea Island cotton lining, horse- hair canvas, bright red stitching and piping, and a subtle coral embroidery on garments, which is the design house’s emblem.

Brand Philosoph y GIANLUCA EXPLAINS, “Our philosophy is ‘ contemporarytradition’, which is all about mixing the heritage of Naples and its tailoring traditions with up- to- date fashion trends to fit a modern man’s needs.”

SEAMS LIKELY Isaia jackets are notable for the various patterns that make up the underside of their collars, and for the unique cuts that fuse high- end tailoring with sportswear