Isaia

Brand Ori­gin NAPLES

Hong Kong Tatler - - Radar -

Back­ground OPEN­ING ITS DOORS in the 1920s as a fab­rics store by En­rico Isaia, the shop even­tu­ally ex­panded into a work­shop that cre­ated tai­lor- made menswear. Cur­rently man­aged by third- gen­er­a­tion CEO and chair­man Gian­luca Isaia, the Neapoli­tan la­bel now fo­cuses on cre­at­ing col­lec­tions that bridge mod­ern fash­ion with ex­pert tai­lor­ing, and has re­cently opened its first store in Hong Kong at Land­mark.

De­sign Sig­na­tures WITH UN­PAR­AL­LELED QUAL­ITY, each piece from the line is pro­duced in Italy. They fea­ture de­tails and ma­te­ri­als such as Sea Is­land cot­ton lin­ing, horse- hair can­vas, bright red stitch­ing and pip­ing, and a sub­tle co­ral em­broi­dery on gar­ments, which is the de­sign house’s em­blem.

Brand Philosoph y GIAN­LUCA EX­PLAINS, “Our phi­los­o­phy is ‘ con­tem­po­rary­tra­di­tion’, which is all about mix­ing the her­itage of Naples and its tai­lor­ing tra­di­tions with up- to- date fash­ion trends to fit a mod­ern man’s needs.”

SEAMS LIKELY Isaia jack­ets are no­table for the var­i­ous pat­terns that make up the un­der­side of their col­lars, and for the unique cuts that fuse high- end tai­lor­ing with sports­wear

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