Just ask Jeeves

THE DRY-CLEAN­ING COMPANY MARKS 45 YEARS OF SER­VICE FOR HIGH­PRO­FILE CLIENTS SUCH AS THE BRI­TISH ROYAL FAM­ILY

Hong Kong Tatler - - Beauty -

Jeeves of Bel­gravia is the top choice for fash­ion­con­scious in­di­vid­u­als seek­ing ex­cep­tional clean­ing care for their cher­ished de­signer gar­ments.

The company opened its Hong Kong branch in 1994 and quickly es­tab­lished it­self as the lead­ing dry clean­ing and valet­ing ser­vice for the city’s most stylish in­di­vid­u­als. This year, it is cel­e­brat­ing its 20th an­niver­sary by open­ing two new bou­tiques on Hong Kong Is­land along­side its ex­ist­ing shops in Cen­tral, Cause­way Bay and Happy Val­ley.

The valet­ing company was set up 45 years ago in London and serves the Bri­tish Royal Fam­ily, in ad­di­tion to many other high- pro­file clients.

It em­ploys a trade­mark seven- stage dry clean­ing process in which ev­ery item is in­di­vid­u­ally in­spected, treated and pack­aged. Jeeves is renowned for its unique com­bi­na­tion of the lat­est dry- clean­ing tech­nol­ogy with ded­i­ca­tion to the art of hand- fin­ish­ing.

The han­dling process be­gins with pre- spot­ting, iden­ti­fy­ing de­fects and stains, and pin­point­ing the most ap­pro­pri­ate treat­ment for the gar­ment and its fab­ric. The cor­rect clean­ing process is then se­lected. After clean­ing, a qual­ity con­trol of­fi­cer will thor­oughly in­spect the prod­uct and, once it has met the ex­act stan­dard, will pass it on to the next depart­ment for fin­ish­ing and pack­ag­ing.

Spe­cial at­ten­tion is given to gar­ments with del­i­cate fab­rics to iden­tify the ap­pro­pri­ate hand- clean­ing tech­nique. Heav­ily- beaded gowns will be treated in a way that will pre­serve the shine of crys­tals or colour­ful beads. Suede, leather, silk, satin and bro­cade all have sep­a­rate treat­ment regimes.

Di­rec­tor of sales and mar­ket­ing Ryan Mer­szei says: “Gar­ment la­bels may give ba­sic clean­ing de­tails but they are not nec­es­sar­ily ac­cu­rate when one or more ma­te­ri­als are used in a par­tic­u­lar gar­ment. When in doubt let us do the re­search and take on the chal­lenge to en­sure the gar­ment stays in pris­tine con­di­tion, just the way it was when you bought it.”

Jeeves has pro­vided clean­ing ser­vices for many the­atri­cal pro­duc­tions vis­it­ing Hong Kong, in­clud­ing the popular mu­si­cal Les Misérables, who’s pro­duc­tion ac­coun­tant praised its ser­vice as “very ef­fi­cient and thor­ough”, with the cos­tumes al­ways re­turned in “im­mac­u­late con­di­tion and well- pre­sented.” A woman who en­trusted Jeeves with a 110- year- old evening dress praised its “ser­vice, cour­tesy, ef­fort and re­sults.”

Hong Kong is among the 10 ci­ties around the world with a Jeeves branch, along with Chengdu, Jakarta, Kuala Lumpur, Ma­cau, Manila and Sin­ga­pore, while new branches are due to open shortly in Shang­hai and Beijing.

AFTER THE AP­PRO­PRI­ATE DRY-CLEAN­ING PROCESS, EACH PIECE IS THEN THOR­OUGHLY IN­SPECTED AND FIN­ISHED BY HAND

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