Taste of Suc­cess

THIS YEAR’S HKTDC HONG KONG IN­TER­NA­TIONAL WINE AND SPIR­ITS FAIR OF­FERS NEW PAV­IL­LIONS AS WELL AS A DED­I­CATED ZONE AND TAST­ING BAR FOR WHISKY AND BRANDY

Hong Kong Tatler - - Tatler Focus -

The Hong Kong In­ter­na­tional Wine and Spir­its Fair is a premier event that pro­vides an un­ri­valled op­por­tu­nity to source prod­ucts and keep up to date with the lat­est mar­ket de­vel­op­ments. Ex­hibitor and vis­i­tor num­bers have soared over re­cent years, as the fair has lever­aged on Hong Kong’s rapid growth as a wine hub fol­low­ing the re­moval of wine du­ties in 2008.

The 7th an­nual fair, held through­out Novem­ber 6-8 at the Hong Kong Con­ven­tion and Ex­hi­bi­tion Cen­tre, is set to raise the in­ter­na­tional pro­file of the event fur­ther. More than 1,000 in­ter­na­tional ex­hibitors will par­tic­i­pate at the fair.

Along­side trade or­gan­i­sa­tions from lead­ing wine ex­port­ing or im­port­ing coun­tries, in­clud­ing France, Italy, Spain, Aus­tralia, South Africa, the United States and Ja­pan, this year’s fair will fea­ture three new pavil­ions. Th­ese in­clude the Aus­tralia in Vines As­so­ci­a­tion from the Yarra Val­ley wine­grow­ing re­gion, the main­land China’s Sichuan Provin­cial Eco­nomic and In­for­ma­tion Com­mis­sion, and the Repub­lic of Mace­do­nia’s Min­istry of Agri­cul­ture, Forestry and Wa­ter Econ­omy.

Also new this year is a ded­i­cated ex­hi­bi­tion zone for whisky and spir­its, fea­tur­ing a whisky and brandy bar that will pro­vide tast­ings and ed­u­ca­tion ses­sions for vis­i­tors in a so­phis­ti­cated set­ting. Whisky and spir­its pro­duc­ers will be on hand to in­tro­duce their prod­ucts and pro­vide ad­vice on ap­pre­ci­a­tion.

There are over 70 wine events and ac­tiv­i­ties through­out the three-day event. A fo­rum on how to de­velop young som­me­liers for the Asian mar­ket led by Nel­son Chow, pres­i­dent of the Hong Kong Som­me­liers As­so­ci­a­tion, is among novel of­fer­ings in the events pro­gramme this year.

And glob­ally renowned wine master De­bra Meiburg MW will mod­er­ate the Wine In­dus­try Con­fer­ence, which is an an­nual high­light of the fair and fea­tures the topic of “Carpe Vinum - Seize the Wine.”

The popular Cathay Pa­cific Hong Kong In­ter­na­tional Wine and Spirit Com­pe­ti­tion, which aims to iden­tify the wines that are best suited to the Asian palate, also re­turns to the fair this year.

The fair fea­tures a whole ar­ray of wine and spir­its, as well as wine-re­lated ser­vices such as bot­tling, pack­ag­ing and la­belling, wine ac­ces­sories, in­vest­ment ad­vice, and ed­u­ca­tion and com­ple­men­tary food prod­ucts.

Cock­tail demon­stra­tions and tast­ings are among the treats

await­ing vis­i­tors to the fair

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