De­signer Beds


Hong Kong Tatler - - Tatler Focus De Rucci -

Krea­mat was founded by Bel­gian fur­ni­ture craftsman Jos Bies­mans and lux­ury spring bed dealer Sonja Spronkmans, who shared the idea that the per­fect bed should be “peo­ple­ori­ented” and not a masspro­duced model.

From the out­set, Krea­mat took tech­no­log­i­cal in­no­va­tion and a peo­ple-ori­ented ap­proach as its phi­los­o­phy, and set about cre­at­ing a bed that would meet the needs of ev­ery sleeper. Bies­mans and Spronkmans at­tended an aca­demic con­fer­ence on sleep, where they met two pro­fes­sors from the Catholic Univer­sity of Leu­ven who were in­ves­ti­gat­ing how to re­duce the suf­fer­ing of peo­ple with paral­y­sis and who were bed-bound.

The en­counter led to a survey of the sleep­ing pat­terns of 3,000 peo­ple that was jointly mounted by Krea­mat and the lead­ing Bel­gian univer­sity. The study col­lected a wide range of data about its sub­jects, in­clud­ing their height, weight, body type, age and gen­der, along with de­tailed mea­sure­ments of the pres­sure ex­erted by dif­fer­ent parts of their body on the bed.

The univer­sity set up a spin-off company, cus­tom8 NV, which de­vel­oped a unique mea­sur­ing sys­tem to take the elab­o­rate set of mea­sure­ments. A linked di­ag­nos­tics sys­tem then an­a­lysed the most ap­pro­pri­ate pil­low, mat­tress and base mod­ule for each sub­ject.

The find­ings were used to de­velop Krea­mat’s unique “Sleep­ing a la Carte” box spring bed, which has mod­u­lar springs that are in­de­pen­dent of each other and pro­vide spe­cial support to the shoul­ders, hips and thighs. The bed base fea­tures more than 50 dif­fer­ent set­tings to support th­ese parts of the body, and two dif­fer­ent types of mat­tress, La­tex and Pocket Spring. To­gether they pro­vide 300 “mat­tress pro­files”

adapted to dif­fer­ent body types. The re­sult is a patented bed that pro­vides op­ti­mum support to meet the needs of ev­ery sleeper.

After decades of de­vel­op­ment work, the Krea­mat tai­lor-made bed has won a large and grow­ing mar­ket share in Europe and the company has be­gun to ex­pand into other mar­kets. In part­ner­ship with De Rucci Part­ners, it has now en­tered the Hong Kong and main­land China mar­kets.

The Sleep­ing a la Carte box spring bed can be tried and tested at the De Rucci Be­spoke show­rooms in Cen­tral and Happy Val­ley, which utilise a state-of-the-art spine scan­ner from Switzer­land to show how well a per­son’s spine is sup­ported while they sleep. The scan­ner can de­ter­mine which Krea­mat mat­tress has the right de­gree of firm­ness for each cus­tomer, so that they can have the best pos­si­ble night’s sleep in a bed that is tai­lored to their spe­cific needs.

The Catholic Univer­sity of Leu­ven

The "Sleep­ing a la Carte" box spring bed pro­vides up to 300 "mat­tress pro­files" to suit dif­fer­ent body types For­mor­e­in­for­ma­tionon thekrea­mat­mat­tress, plea­se­visit­theweb­siteat derucci-be­

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.