Designer Beds
AVAILABLE AT DE RUCCI BESPOKE IS THE INNOVATIVE KREAMAT MATTRESS THAT IS CUSTOMISED TO PRODUCE THE ULTIMATE SLEEPING EXPERIENCE
Kreamat was founded by Belgian furniture craftsman Jos Biesmans and luxury spring bed dealer Sonja Spronkmans, who shared the idea that the perfect bed should be “peopleoriented” and not a massproduced model.
From the outset, Kreamat took technological innovation and a people-oriented approach as its philosophy, and set about creating a bed that would meet the needs of every sleeper. Biesmans and Spronkmans attended an academic conference on sleep, where they met two professors from the Catholic University of Leuven who were investigating how to reduce the suffering of people with paralysis and who were bed-bound.
The encounter led to a survey of the sleeping patterns of 3,000 people that was jointly mounted by Kreamat and the leading Belgian university. The study collected a wide range of data about its subjects, including their height, weight, body type, age and gender, along with detailed measurements of the pressure exerted by different parts of their body on the bed.
The university set up a spin-off company, custom8 NV, which developed a unique measuring system to take the elaborate set of measurements. A linked diagnostics system then analysed the most appropriate pillow, mattress and base module for each subject.
The findings were used to develop Kreamat’s unique “Sleeping a la Carte” box spring bed, which has modular springs that are independent of each other and provide special support to the shoulders, hips and thighs. The bed base features more than 50 different settings to support these parts of the body, and two different types of mattress, Latex and Pocket Spring. Together they provide 300 “mattress profiles”
adapted to different body types. The result is a patented bed that provides optimum support to meet the needs of every sleeper.
After decades of development work, the Kreamat tailor-made bed has won a large and growing market share in Europe and the company has begun to expand into other markets. In partnership with De Rucci Partners, it has now entered the Hong Kong and mainland China markets.
The Sleeping a la Carte box spring bed can be tried and tested at the De Rucci Bespoke showrooms in Central and Happy Valley, which utilise a state-of-the-art spine scanner from Switzerland to show how well a person’s spine is supported while they sleep. The scanner can determine which Kreamat mattress has the right degree of firmness for each customer, so that they can have the best possible night’s sleep in a bed that is tailored to their specific needs.