SALZBURG TO SHANG­HAI

Hong Kong Tatler - - Watches -

THE HILLS ARE ALIVE WITH THE SOUND OF MU­SIC EV­ERY MAY IN SALZBURG, THE BIRTH­PLACE OF MOZART, DUR­ING THE HOL­I­DAY KNOWN AS WHIT­SUN OR PEN­TE­COST. THE SALZBURG FES­TI­VAL, AN AUS­TRIAN IN­STI­TU­TION SINCE 1920, HAS SET THE STAGE FOR MANY OF EUROPE’S FAMED CLAS­SI­CAL-MU­SIC AND OP­ER­ATIC CON­DUC­TORS, NO­TABLY HER­BERT VON KARA­JAN, WHO WAS ITS ARTIS­TIC DIREC­TOR FROM 1956 UN­TIL HIS DEATH IN 1989. IN 1936, THE FES­TI­VAL HOSTED A PER­FOR­MANCE BY THE TRAPP FAM­ILY SINGERS, THE STORY OF WHICH WAS LATER MADE INTO THE DRA­MATIC RODGERS AND HAM­MER­STEIN MU­SI­CAL THESOUND­OFMU­SIC. IN THE 1960S, HOL­LY­WOOD USED THE VERY SAME AM­PHITHE­ATRE—CUT INTO THE FACE OF THE MÖNCHSBERG MOUN­TAIN THAT THE SALZBURG FES­TI­VAL USES—FOR THE SIL­VER-SCREEN REN­DI­TION OF THE SINGING VON TRAPP FAM­ILY.

ROLEX BRINGS THE FAMED AUS­TRIAN MU­SIC FES­TI­VAL TO MAIN­LAND CHINA

ROLEX IS FA­MOUS FOR ITS PA­TRON­AGE TO A NUM­BER OF FIELDS OUT­SIDE WATCH­MAK­ING AND HAS BE­COME A PER­MA­NENT FIX­TURE IN THE WORLDS OF TEN­NIS, GOLF, SAIL­ING, MO­TOR­SPORTS AND THE ARTS. IN FACT, THE ICONIC SWISS WATCH BRAND BE­GAN EN­GAG­ING WITH THE ARTS IN THE 1970S WHEN SO­PRANO KIRI TE KANAWA BE­CAME ROLEX’S VERY FIRST CUL­TURAL AM­BAS­SADOR. SINCE THEN, ROLEX HAS BEEN A WEL­COME PA­TRON FOR PRES­TI­GIOUS IN­STI­TU­TIONS SUCH AS THE TEATRO ALLA SCALA IN MI­LAN AND LON­DON’S ROYAL OPERA HOUSE AS WELL AS THE WORLD-FA­MOUS METROPOLI­TAN OPERA IN NEW YORK CITY. IN AD­DI­TION, THE BRAND SUP­PORTS EVENTS SUCH AS THE WHIT­SUN FES­TI­VAL (DI­RECTED BY POW­ER­HOUSE ITAL­IAN MEZZO-SO­PRANO CECILIA BAR­TOLI) AND THE SALZBURG FES­TI­VAL, AS WELL AS A VA­RI­ETY OF CLAS­SI­CAL ARTISTS—AMONG THEM PLÁ­CIDO DOMINGO, JONAS KAUF­MANN, GUS­TAVO DUDAMEL AND YO-YO MA.

ROLEX, THE MAIN SPON­SOR OF THE SALZBURG FES­TI­VAL SINCE 2012 AS PART OF ITS ROLEX ARTS INI­TIA­TIVE, BROUGHT EL­E­MENTS OF THE UP­COM­ING 2015 FES­TI­VAL TO SHANG­HAI LAST DE­CEM­BER TO HON­OUR THE OF­FI­CIAL IN­TRO­DUC­TION OF THE NEW ROLEX CELLINI COL­LEC­TION IN MAIN­LAND CHINA. AMONG THEM, AC­CLAIMED RUS­SIAN OPERA SINGER ILDAR ABDRAZAKOV WAS AC­COM­PA­NIED BY ITAL­IAN PI­ANIST ALESSAN­DRO MISCIASCI (PIC­TURED ABOVE) AS THEY PER­FORMED FOUR SONGS TO­GETHER.

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