Raey

Hong Kong Tatler - - Style | Men -

LA­BEL LOVER BRAND ori­gin Lon­don

Designer’s Back­ground Cre­ative direc­tor Rachel Proud brings a wealth of ex­pe­ri­ence to the new Bri­tish brand Raey, ex­clu­sively avail­able at Matches Fash­ion, from her time as de­sign direc­tor at Christo­pher Kane as well as cre­ative con­sul­tant to Top­shop. Proud works with an in-house team on the re­al­i­sa­tion and de­sign of both the women’s and men’s col­lec­tions.

De­sign Signatures Simon Chil­vers, men’s style direc­tor for Matches Fash­ion, says, “Key pieces this sea­son in­clude var­i­ous spring jack­ets and out­er­wear op­tions, track trousers and neon knits.” The core of Raey is a re­fined edit of ba­sics in pre­mium fab­rics. Sim­ple track­suits are made with fine cash­mere, while a prin­ci­pal el­e­ment of ath­leti­cism is seen through­out the col­lec­tion.

Brand Phi­los­o­phy “Our aim with the first col­lec­tion was to start with pieces that men are familiar with, but in­tro­duce them to new fab­ri­ca­tions and fit de­tails,” Proud ex­plains. With a fo­cus on min­i­mal and wear­able styles com­bined with pre­mium fab­rics, Raey brings to­gether time­less essen­tials for a man’s wardrobe.

“WE WANT THE COL­LEC­TION TO FEEL EASY, RE­LAXED AND LIGHT”

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.