Dual-use cos­met­ics of­fer women cre­ative con­trol over their look.

Dual-use cos­met­ics are be­com­ing in­creas­ingly pop­u­lar, of­fer­ing women cre­ative con­trol over their look and stream­lin­ing their beauty rou­tine. Kate Weaver-gibbs dives into the world of wet and dry make-up

Hong Kong Tatler - - Contents -

Women to­day are time-poor and want their prod­ucts to work harder. Make-up they can use wet or dry is a way of get­ting more,” says Char­lotte Til­bury, make-up artist to the stars. En­ter dual-use cos­met­ics—a sin­gle prod­uct that be­comes mul­ti­func­tional, de­liv­er­ing strik­ingly dif­fer­ent re­sults when used wet or dry.

Brands such as Estée Lauder are us­ing tech­no­log­i­cal ad­vances to trans­form the way we use the old faith­fuls: blush­ers that of­fer a del­i­cate wash of colour or a bold, pop­ping cheek, and pow­der foun­da­tions that de­liver liq­uid-like cov­er­age with the sweep of a damp sponge. Or light eye­shad­ows such as Clar­ins Eye Quar­tet Min­eral Pal­ette in Skin Tone that be­come dark eye­lin­ers when wet.

While the wet-dry move­ment may have been inspired by in­sider tricks—“i used to mix balm with pow­der eye­shadow to cre­ate the per­fect wet look I wanted,” says Til­bury—it’s no longer a case of tak­ing a wet brush to your make-up bag and un­leash­ing Monet-style cre­ativ­ity. To­day’s dual-use prod­ucts are specif­i­cally for­mu­lated to de­liver adapt­able ontrend re­sults that al­low you to sim­plify your choice at the cos­metic counter and stream­line your make-up bag.

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