FASHION FORWARD

Arthur Woodcroft discovered a love for visual art and sculpture in his early teens before studying photography at the Mid Cheshire and Blackpool colleges of Art and Design. After moving to London in 2002, he assisted some of the industry’s biggest fashion and advertising photographers. Arthur went on to win several accolades for his own photography at the 2008 AOP Assistants Awards. He now shoots for editorial and advertising clients such as Vogue, Vanity Fair, Gucci and Hugo Boss. This month, he gets behind the lens for our stunning accessories shoot (p.96).