Alexa Chung

Hong Kong Tatler - - Style -

It comes as no sur­prise that, when look­ing for a spokesmodel or col­lab­o­ra­tor, brands of­ten turn to Alexa Chung. Au­thor, mag­a­zine con­trib­u­tor, model and pre­sen­ter—chung has done it all. As the cur­rent face of Longchamp and a de­signer of her own denim capsule col­lec­tion with AG Jeans, Chung shares a bit about what makes her the girl who mil­lions strive to em­u­late.

How would you de­fine your style?

My style is al­ways a bal­ance be­tween the mas­cu­line and fem­i­nine sides of my per­son­al­ity. For ex­am­ple, if I wear a pretty dress, I like to pair it with flats. Or if I’m in jeans, I’ll wear a girly blouse. It’s all about bal­ance.

What are some traits that led you to your per­sonal style?

My cu­rios­ity—i’m easily bored, and I’m not afraid to try new things or be laughed out of a room. I like find­ing ways to ex­press my in­di­vid­u­al­ity. Grow­ing up, I hated it when some­one had the same bag or shoes as me, but now I take it as a com­pli­ment.

Who are your style icons?

I have so many: Patti Smith, Linda Mccart­ney, Nico, Anita Pal­len­berg, Kate Moss, Keith Richards, David Hock­ney.


Chung is all smiles on set with her Longchamp bag in Mi­ami’s vi­brant Wyn­wood Art Dis­trict

How did the au­tumn/win­ter 2015 cam­paign shoot for Longchamp go?

It was great. We were in Mi­ami sur­rounded by all the amaz­ing mu­rals and graf­fiti. When you’ve been in dreary New York City weather for months, it’s de­light­ful to be shoot­ing in the sun­shine next to the palm trees.

What do you typ­i­cally never leave the house with­out?

I tend to only have my credit card, lip­stick, phone and keys on me, so I adore small bags. The Longchamp shoul­der bag in block colours [pic­tured above] is a cur­rent favourite of mine.

You’re al­ways on the road; what are some items you al­ways travel with?

I travel light, even though I col­lect clothes and have a mas­sive closet. A hooded jumper, a navy blue jumper, a pair of Con­verse, an­kle boots and head­phones are the first things that go in my lug­gage.

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