Tatler Hong Kong

Coach

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Brand Origin

New York

Designer’s Background Stuart Vevers, Coach’s creative director, previously held the post of creative director at Loewe and was also awarded the British Fashion Council’s Accessory Designer of the Year in 2006.

Brand Philosophy

Perhaps one of the most drastic transforma­tions of a US label to date, Vevers has reinvigora­ted the heritage brand and given it a more youthful feel since its first line of readyto-wear in 2014. Notably, Vevers enlisted contempora­ry artist Gary Baseman for a recent collaborat­ion, where his cartoon-like graphics were decorated on women’s knits, bags and even outerwear.

Latest Colection

Autumn/winter 2015 marks the debut of menswear for Coach, and Vevers showcases a collection of strong and heavy-duty outerwear. Coach is first and foremost a leather goods company, so it should come as no surprise that he has utilised this material to the fullest. Leather shearling-trimmed coats, fur-trimmed camouflage parkas, leather bombers and blousons are styled with thin trousers and chunky footwear. And in terms of leather goods, Coach’s signature satchel is transforme­d into a cool leather messenger bag.

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