Hong Kong Tatler - - Style -

Brand Ori­gin

New York

De­signer’s Back­ground Stu­art Vev­ers, Coach’s cre­ative di­rec­tor, pre­vi­ously held the post of cre­ative di­rec­tor at Loewe and was also awarded the Bri­tish Fash­ion Coun­cil’s Ac­ces­sory De­signer of the Year in 2006.

Brand Phi­los­o­phy

Per­haps one of the most dras­tic trans­for­ma­tions of a US la­bel to date, Vev­ers has rein­vig­o­rated the her­itage brand and given it a more youth­ful feel since its first line of readyto-wear in 2014. No­tably, Vev­ers en­listed con­tem­po­rary artist Gary Base­man for a re­cent col­lab­o­ra­tion, where his car­toon-like graph­ics were dec­o­rated on women’s knits, bags and even outer­wear.

Latest Colec­tion

Au­tumn/win­ter 2015 marks the de­but of menswear for Coach, and Vev­ers show­cases a col­lec­tion of strong and heavy-duty outer­wear. Coach is first and fore­most a leather goods com­pany, so it should come as no sur­prise that he has utilised this ma­te­rial to the fullest. Leather shear­ling-trimmed coats, fur-trimmed cam­ou­flage parkas, leather bombers and blousons are styled with thin trousers and chunky footwear. And in terms of leather goods, Coach’s sig­na­ture satchel is trans­formed into a cool leather mes­sen­ger bag.

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