Hong Kong Tatler - - News -


DE­SIGNER’S BACK­GROUND Mas­simo Gior­getti had hum­ble begin­nings, work­ing first in re­tail at high-end bou­tiques and later pro­gress­ing as a cre­ative con­sul­tant. in 2009, in part­ner­ship with the Paoloni group, gior­getti cre­ated the MSGM brand; he is also the cre­ative di­rec­tor for Emilio Pucci.

De­sign SIG­NA­TURES “The MSGM woman is both coura­geous and ir­rev­er­ent,” says gior­getti— much like the brand it­self. its youth­ful vigour comes in the form of dig­i­tal prints and colour­ful graph­ics with a sports­wear touch.

CUR­RENT COL­LEC­TION Gior­getti’s girl is all grown-up. Prints aside, colour cod­ing is the mo­tif for the sea­son. Tak­ing in­spi­ra­tion from the ’70s, the pal­ette ap­pears in tex­turised bursts of vivid or­anges, flu­o­res­cent pinks and sharp blues. MSGM prints in spi­ralling flo­rals and sports­wear cuts are jux­ta­posed with ruf­fle adorn­ments and rib­boned tops.

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