An­drog­y­nous looks, her­itage mo­tifs and rede­fined sex ap­peal—gucci is steer­ing a new cre­ative course

Hong Kong Tatler - - Contents -

The latest fash­ion news for women

Alessan­dro Michele, the newly in­stalled cre­ative di­rec­tor of Gucci fol­low­ing the abrupt de­par­ture of Frida Gian­nini, made a sur­pris­ing de­but with his men’s and women’s ready-to-wear col­lec­tions for au­tumn/win­ter 2015. His com­plete re­work­ing of the men’s col­lec­tion proved him more than ca­pa­ble of car­ry­ing the la­bel, and his wom­enswear show just days later was equally im­pres­sive. De­spite hav­ing worked at Gian­nini’s side for the past 10 years, Michele’s aes­thetic is strik­ingly dif­fer­ent, with looser sil­hou­ettes that pro­ject a more care­free and re­laxed per­sona, and he’s steer­ing Gucci away from the glam­orously sexy brand of Tom Ford’s time with the in­tro­duc­tion of an­drog­y­nous mo­tifs and soft prints. Mod­els floated down the run­way in ruf­fles and frills that cre­ated a sub­dued, dream-like qual­ity re­it­er­ated in semi-sheer dresses and pleated skirts. Gucci has clearly en­tered a new era, es­chew­ing ul­tra­glam, big-lo­goed lux­ury for some­thing more ro­man­tic, youth­ful and quirky.

the new age

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