Androgynous looks, heritage motifs and redefined sex appeal—gucci is steering a new creative course
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Alessandro Michele, the newly installed creative director of Gucci following the abrupt departure of Frida Giannini, made a surprising debut with his men’s and women’s ready-to-wear collections for autumn/winter 2015. His complete reworking of the men’s collection proved him more than capable of carrying the label, and his womenswear show just days later was equally impressive. Despite having worked at Giannini’s side for the past 10 years, Michele’s aesthetic is strikingly different, with looser silhouettes that project a more carefree and relaxed persona, and he’s steering Gucci away from the glamorously sexy brand of Tom Ford’s time with the introduction of androgynous motifs and soft prints. Models floated down the runway in ruffles and frills that created a subdued, dream-like quality reiterated in semi-sheer dresses and pleated skirts. Gucci has clearly entered a new era, eschewing ultraglam, big-logoed luxury for something more romantic, youthful and quirky.
the new age