It’s Time

CHANEL BOY.FRIEND LAUNCH

Chanel celebrated the latest addition to its watch family, Boy.friend, at PMQ with an exclusive launch party. The women’s watch is inspired by masculine style, a nod to Coco Chanel’s practice of borrowing from the male wardrobe. The PMQ space was transformed to reflect Chanel’s sleek blackand-white contemporary aesthetic. The display portrayed the diary of a woman who expresses a strong attachment to her Boy.friend. Celebrities and society figures at the party included Karen Mok, Janet Ma, Veronica Lam, Stanley Ho-willers and Vena Cheng.