JOYCE abram

Hong Kong Tatler - - Trends -

For Joyce Abram, the best thing about be­ing in the jew­ellery busi­ness is meet­ing in­ter­est­ing peo­ple and con­tribut­ing to the happy oc­ca­sions in their lives. “I have been for­tu­nate to be a part of count­less wed­dings, an­niver­saries and birthdays through our jew­ellery,” she says. To­gether with her hus­band, she founded Ron­ald Abram in 1987 and, for nearly four decades, she has cre­ated and col­lected an ex­ten­sive range of some of the finest art de­coin­spired jew­ellery, which she loves for its beau­ti­ful mo­tifs and ex­cep­tional crafts­man­ship. “My hus­band brought his knowl­edge of stones and I added my pas­sion for jew­ellery, which proved to be the per­fect com­bi­na­tion,” Abram says. The com­pany only deals with the most prized stones, from large flaw­less white di­a­monds to ones with the most vivid sat­u­ra­tions of colour, such as Burmese ru­bies and Kash­mir sap­phires.

Abram grew up in Hong Kong and loves the city for its dy­namism. “I love how it’s be­come such a cos­mopoli­tan city,” she says. She is con­tin­u­ally inspired by places such as New York City, where her fam­ily trav­els ev­ery year. “Around Thanks­giv­ing time, the at­mos­phere is amaz­ing. I love the Christ­mas dec­o­ra­tions along Fifth Av­enue, go­ing to shows on Broad­way, vis­it­ing mu­se­ums and art gal­leries, and of course, Cen­tral Park.” Her favourite gems of the mo­ment are yel­low di­a­monds. “Women want jew­ellery that is prac­ti­cal, and can be used both ca­su­ally and for­mally.”

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