Wooy­oungmi

Hong Kong Tatler - - Style - LA­BEL LOVER

PRE­PARE TO BE WOO-ED Mother-daugh­ter duo Woo Young-mi and Katie Chung have joined forces on the la­bel Woo es­tab­lished in 2002.

Sen­si­tive seouls Th­ese de­sign­ers of­fer de­tai­lo­ri­en­tated menswear, of­ten with a fu­tur­is­tic edge, and they prom­ise “an es­cape from the mun­dane.” Their threads are at once mas­cu­line and sen­si­tive in their aes­thetic.

FAM­ILY AF­FAIR On why their part­ner­ship works: “she likes soft things; i like hard things,” says Woo, a bal­ance seen echoed in the lat­est col­lec­tion—a non­cha­lant mix of elon­gated sil­hou­ettes and in­tense tex­tures.

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