Wooyoungmi

PREPARE TO BE WOO-ED Mother-daughter duo Woo Young-mi and Katie Chung have joined forces on the label Woo established in 2002.

Sensitive seouls These designers offer detailorientated menswear, often with a futuristic edge, and they promise “an escape from the mundane.” Their threads are at once masculine and sensitive in their aesthetic.

FAMILY AFFAIR On why their partnership works: “she likes soft things; i like hard things,” says Woo, a balance seen echoed in the latest collection—a nonchalant mix of elongated silhouettes and intense textures.