The Cut­ting-edge in Cus­tomi­sa­tion

DBS is lead­ing the way in cus­tomer ser­vice with its dig­i­tal plat­form DBS iwealth

Hong Kong Tatler - - Tatler Focus -

In­tu­itive tech­nol­ogy and a fas­tid­i­ous ap­proach to cus­tomer ser­vice of­fered by DBS Trea­sures Pri­vate Client is de­liv­er­ing in­vestors a level of con­trol and insight that is con­sid­ered top tier. Pear­lyn Phau, deputy group head of Con­sumer Bank­ing and Wealth Man­age­ment, says DBS has tapped into the dig­i­tal rev­o­lu­tion in bank­ing and rolled out a new plat­form that is help­ing to em­power its wealth man­age­ment clients. DBS iwealth of­fers clients con­trol of their in­vest­ments on­line and on mobile de­vices, as well as de­liv­er­ing ac­cess to mar­ket in­sights.

Phau says the bank’s “Asian in­no­va­tion” lever­ages tech­nol­ogy to bring a greater level of con­ve­nience and stronger re­la­tion­ships with clients.

The DBS Trea­sures Pri­vate Client plat­form com­bines the sim­plic­ity and ef­fi­ciency of pri­or­ity per­sonal bank­ing ser­vices across the bank’s con­sumer net­work with ac­cess to in­no­va­tive in­vest­ment op­por­tu­ni­ties pre­vi­ously only avail­able to DBS Pri­vate Bank clients.

“While high-net-worth in­di­vid­u­als con­tinue to value the pro­fes­sional ser­vice and ad­vice of a re­la­tion­ship man­ager, in­creas­ingly, many also look for the con­ve­nience and em­pow­er­ment that comes with be­ing able to con­duct bank­ing ac­tiv­i­ties and gather financial in­sights per­son­ally, wher­ever they may be, at any time of the day,” says Phau.

The DBS iwealth plat­form places the bank among the first to of­fer clients the most highly per­son­alised ex­pe­ri­ence avail­able.

“The in­for­ma­tion is de­signed to be cus­tomer-cen­tric and the nav­i­ga­tion through mar­ket in­for­ma­tion and re­search as in­tu­itive as pos­si­ble to ar­rive at what is of most in­ter­est to the client,” says Phau.

“With an ob­jec­tive to de­liver con­ve­nience and ac­ces­si­bil­ity, we have em­pow­ered clients with bank­ing that goes be­yond the con­ven­tional.”

The DBS iwealth plat­form de­liv­ers bank­ing

ser­vices, trad­ing and in­vest­ment tools, ac­ces­si­ble through an all-in-one, cus­tomis­able ibank­ing dash­board. Dig deeper into the plat­form and users have ac­cess to the In­vest­wise Fund Ser­vice and its se­lec­tion of an­a­lyt­i­cal tools, mar­ket com­men­taries and on­line of­fers backed by Morn­ingstar re­search.

Phau says the bank is in­vest­ing heav­ily in the de­vel­op­ment of an on­line eq­uity trad­ing plat­form that al­lows wealth man­age­ment clients to trade di­rectly from their DBS ibank­ing ac­count. The new func­tion­al­ity will per­mit re­al­time trades in Hong Kong, the US, Canada and Sin­ga­pore. Clients will have ac­cess to spe­cial­ist re­search resources, in­clud­ing screen­ing and com­par­i­son tools.

The en­hanced dig­i­tal of­fer­ing is com­ple­mented by DBS Trea­sures Pri­vate Clients’ rep­u­ta­tion for so­lid­ity. DBS claimed its sev­enth suc­ces­sive “Safest Bank in Asia” award from Global Fi­nance mag­a­zine this year and was also named “Best Wealth Man­ager, Asia, 2014” by The As­set and “Out­stand­ing Pri­vate Bank, Asia Pa­cific, 2014” by Pri­vate Banker In­ter­na­tional.

Each of the awards ac­knowl­edge the bank’s cus­tomer fo­cus and height­ened level of con­trol de­liv­ered through tech­nol­ogy. “What we are proud­est of is what th­ese awards mean to our clients—they are a tes­ta­ment to the qual­ity, strength and sta­bil­ity of the DBS fran­chise,” says Phau.

Phau sees the cur­rent risk-off sen­ti­ment con­tin­u­ing ahead of move­ment in US in­ter­est rates, the de­val­u­a­tion of the yuan and volatil­ity in en­ergy mar­kets.

“For the con­ser­va­tive, hold­ing cash or equiv­a­lent, such as a short-term US- or Hk-dol­lar de­nom­i­nated in­vest­ment-grade bond, would be one of the in­vest­ment strate­gies in the cur­rent volatile mar­ket,” she says.

“For the ag­gres­sive, mar­ket volatil­ity means the op­por­tu­ni­ties to ride on the wave, es­pe­cially in the stock mar­kets, but please pay at­ten­tion to risk ap­petite be­fore tak­ing any ac­tion.”

In the longer term, the signs for growth are head­ing in the right di­rec­tion. The link­age be­tween the Main­land Chi­nese econ­omy and global growth will see the con­tin­ued de­vel­op­ment of Asian financial mar­kets, and means pos­i­tive in­di­ca­tions for Hong Kong.

DBS was among the first banks to of­fer off­shore yuan-de­nom­i­nated prod­ucts in Hong Kong and Phau says the bank’s cus­tomers are well-placed to cap­ture op­por­tu­ni­ties aris­ing from the city’s po­si­tion as the gate­way to the main­land.

“We are com­mit­ted to grow­ing our busi­ness in Hong Kong and will con­tinue to ex­pand our net­work to pro­vide our val­ued clients with en­hanced ser­vice and con­ve­nience,” says Phau.

“More­over, we will con­tinue to of­fer in­no­va­tive and com­pet­i­tive prod­ucts and ser­vices that cater to evolv­ing needs.”

More in­for­ma­tion on DBS Trea­sures Pri­vate Client can be found on

client fo­cused Pear­lyn Phau, deputy group head of Con­sumer Bank­ing Group and Wealth Man­age­ment

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