BNP Paribas Wealth Management acts as a trusted friend, a patient listener and a helpful guide to help clients navigate today’s complex world
From European real estate to Renaissance paintings and philanthropy, BNP Paribas Wealth Management offers unique opportunities to its wealthy clients in Asia. Operating through a dedicated team of local professionals on the ground in Hong Kong and Singapore, the bank’s wealth management service is distinguished, first and foremost, by a personal approach that involves listening carefully to its clients’ goals and formulating tailored solutions that empower them on their journey.
The bank’s unique product offering includes direct access to dealers of BNP Paribas Corporate and Institutional Banking, highend securities services through its trading unit, bespoke credit solutions, one-off private equity and co-investment opportunities, wealth planning and family governance, and award-winning philanthropy services. These services are provided with clients’ interests in mind.
“As clients explore their wealth journey with us, they typically find that our multi-year, award-winning philanthropy services, our thought leadership around commissioned research on entrepreneurialism, and our dedication to grooming and educating their next generations to be ideal and complementary to the core product offering that the combined expertise of our platform can bring,” says Andy Chai, managing director, head of Hong Kong market at BNP Paribas Wealth Management.
Asian clients of BNP Paribas Wealth Management benefit from truly exclusive opportunities in property, philanthropy and passion investment thanks to the bank’s global expertise and long history of advising on wealth.
“We pride ourselves on being one of the few global wealth managers that are able to provide access to exclusive offerings open to Asian clients,” says Chai.
Working with BNP Paribas Real Estate, which operates across 180 offices in 38 countries, Asian wealth clients have access to unrivalled opportunities in structured and bespoke solutions through a full spectrum of real estate services over six business lines operating in commercial, residential and retail real estate, hotels and shopping malls.
In addition, the bank’s Asian philanthropy advisory service is unique as it combines mature expertise developed over many years in European markets, paired with its specialists’ genuine understanding and sensitivity to local needs.
In the field of passion investing, one of BNP Paribas Wealth Management’s most sought-after areas of expertise, through the Europe-based Agrifrance team, is its vineyard/chateau advisory services—not only because of the interesting properties that its specialists are able to put in front of clients, but also its deep knowledge of the French wine country and all relevant players in that ecosystem.
Art investing is another specialism that BNP Paribas Wealth Management clients value highly. Having built an in-house team of professionals specialising in paintings, drawings and sculptures from the Renaissance era to modern art, the bank has been assisting clients by researching, selecting, authenticating, valuing, and negotiating art pieces since the mid-1970s.
Entrepreneurs comprise a large portion of Asia’s wealthy and BNP Paribas has a dedicated focus on this client segment.
“Our commitment towards entrepreneurs is a core component in our strategy,” says Chai. “Realising entrepreneurs have complex and diverging needs and our ‘One Bank’ approach is just one of the many ways we adopt in servicing this client segment. Apart from managing entrepreneur clients’ personal finances, our ability to access and deliver the depth and breadth of BNP Paribas Corporate and Institutional Banking through one contact point enables us to engage clients from all angles and to always propose the most relevant solutions.”
In addition to financial and investment solutions, BNP Paribas Wealth Management has rolled out several initiatives to gain a better understanding of what makes a successful entrepreneur. In 2014, it launched its annual BNP Paribas Global Entrepreneurialism Report in association with a leading wealth management consultancy firm. The report provides a definitive tracking of the evolving profile, needs and wealth creation ambitions of the world’s entrepreneurs. More than 2,500 high-net-worth and ultra-high-networth entrepreneurs from across Europe, Asia, the US and the Middle East, with a total net worth of US$19.2 billion, replied to the survey.
The bank also supports a series of events dedicated to women entrepreneurs around the world, such as its Women Business Mentoring Initiative that was launched in 2011 and provides female mentees with mentors who have achieved success in their own businesses. Another initiative is a one-week programme designed for women leaders that BNP Paribas Wealth Management runs in partnership with the Stanford Graduate School of Business, which has attracted clients from Asia this year and amassed positive feedback.