Em­pow­er­ing Wealth

BNP Paribas Wealth Man­age­ment acts as a trusted friend, a pa­tient lis­tener and a help­ful guide to help clients nav­i­gate to­day’s com­plex world

Hong Kong Tatler - - Tatler Focus -

From Euro­pean real es­tate to Re­nais­sance paint­ings and phi­lan­thropy, BNP Paribas Wealth Man­age­ment of­fers unique op­por­tu­ni­ties to its wealthy clients in Asia. Op­er­at­ing through a ded­i­cated team of lo­cal pro­fes­sion­als on the ground in Hong Kong and Sin­ga­pore, the bank’s wealth man­age­ment ser­vice is dis­tin­guished, first and fore­most, by a per­sonal ap­proach that in­volves lis­ten­ing care­fully to its clients’ goals and for­mu­lat­ing tai­lored so­lu­tions that em­power them on their jour­ney.

The bank’s unique prod­uct of­fer­ing in­cludes di­rect ac­cess to deal­ers of BNP Paribas Cor­po­rate and In­sti­tu­tional Bank­ing, high­end se­cu­ri­ties ser­vices through its trad­ing unit, be­spoke credit so­lu­tions, one-off pri­vate eq­uity and co-in­vest­ment op­por­tu­ni­ties, wealth plan­ning and fam­ily gov­er­nance, and award-win­ning phi­lan­thropy ser­vices. Th­ese ser­vices are pro­vided with clients’ in­ter­ests in mind.

“As clients ex­plore their wealth jour­ney with us, they typ­i­cally find that our multi-year, award-win­ning phi­lan­thropy ser­vices, our thought lead­er­ship around com­mis­sioned re­search on en­trepreneuri­al­ism, and our ded­i­ca­tion to groom­ing and ed­u­cat­ing their next gen­er­a­tions to be ideal and com­ple­men­tary to the core prod­uct of­fer­ing that the com­bined ex­per­tise of our plat­form can bring,” says Andy Chai, man­ag­ing di­rec­tor, head of Hong Kong mar­ket at BNP Paribas Wealth Man­age­ment.


Asian clients of BNP Paribas Wealth Man­age­ment ben­e­fit from truly ex­clu­sive op­por­tu­ni­ties in prop­erty, phi­lan­thropy and pas­sion in­vest­ment thanks to the bank’s global ex­per­tise and long his­tory of ad­vis­ing on wealth.

“We pride our­selves on be­ing one of the few global wealth man­agers that are able to pro­vide ac­cess to ex­clu­sive of­fer­ings open to Asian clients,” says Chai.

Work­ing with BNP Paribas Real Es­tate, which operates across 180 of­fices in 38 coun­tries, Asian wealth clients have ac­cess to un­ri­valled op­por­tu­ni­ties in struc­tured and be­spoke so­lu­tions through a full spec­trum of real es­tate ser­vices over six busi­ness lines op­er­at­ing in com­mer­cial, res­i­den­tial and re­tail real es­tate, ho­tels and shop­ping malls.

In ad­di­tion, the bank’s Asian phi­lan­thropy ad­vi­sory ser­vice is unique as it com­bines ma­ture ex­per­tise de­vel­oped over many years in Euro­pean mar­kets, paired with its spe­cial­ists’ gen­uine un­der­stand­ing and sen­si­tiv­ity to lo­cal needs.

In the field of pas­sion in­vest­ing, one of BNP Paribas Wealth Man­age­ment’s most sought-af­ter ar­eas of ex­per­tise, through the Europe-based Agrifrance team, is its vine­yard/chateau ad­vi­sory ser­vices—not only be­cause of the in­ter­est­ing prop­er­ties that its spe­cial­ists are able to put in front of clients, but also its deep knowl­edge of the French wine coun­try and all rel­e­vant play­ers in that ecosys­tem.

Art in­vest­ing is an­other spe­cial­ism that BNP Paribas Wealth Man­age­ment clients value highly. Hav­ing built an in-house team of pro­fes­sion­als spe­cial­is­ing in paint­ings, draw­ings and sculp­tures from the Re­nais­sance era to mod­ern art, the bank has been as­sist­ing clients by re­search­ing, se­lect­ing, au­then­ti­cat­ing, valu­ing, and ne­go­ti­at­ing art pieces since the mid-1970s.


En­trepreneurs com­prise a large por­tion of Asia’s wealthy and BNP Paribas has a ded­i­cated fo­cus on this client seg­ment.

“Our com­mit­ment to­wards en­trepreneurs is a core com­po­nent in our strat­egy,” says Chai. “Re­al­is­ing en­trepreneurs have com­plex and di­verg­ing needs and our ‘One Bank’ ap­proach is just one of the many ways we adopt in ser­vic­ing this client seg­ment. Apart from man­ag­ing en­trepreneur clients’ per­sonal fi­nances, our abil­ity to ac­cess and de­liver the depth and breadth of BNP Paribas Cor­po­rate and In­sti­tu­tional Bank­ing through one con­tact point en­ables us to en­gage clients from all an­gles and to al­ways pro­pose the most rel­e­vant so­lu­tions.”

In ad­di­tion to financial and in­vest­ment so­lu­tions, BNP Paribas Wealth Man­age­ment has rolled out sev­eral ini­tia­tives to gain a bet­ter un­der­stand­ing of what makes a suc­cess­ful en­trepreneur. In 2014, it launched its an­nual BNP Paribas Global En­trepreneuri­al­ism Re­port in as­so­ci­a­tion with a lead­ing wealth man­age­ment con­sul­tancy firm. The re­port pro­vides a de­fin­i­tive track­ing of the evolv­ing pro­file, needs and wealth cre­ation am­bi­tions of the world’s en­trepreneurs. More than 2,500 high-net-worth and ul­tra-high-net­worth en­trepreneurs from across Europe, Asia, the US and the Mid­dle East, with a to­tal net worth of US$19.2 bil­lion, replied to the sur­vey.

The bank also sup­ports a se­ries of events ded­i­cated to women en­trepreneurs around the world, such as its Women Busi­ness Men­tor­ing Ini­tia­tive that was launched in 2011 and pro­vides fe­male mentees with men­tors who have achieved suc­cess in their own busi­nesses. An­other ini­tia­tive is a one-week pro­gramme de­signed for women lead­ers that BNP Paribas Wealth Man­age­ment runs in part­ner­ship with the Stan­ford Grad­u­ate School of Busi­ness, which has at­tracted clients from Asia this year and amassed pos­i­tive feed­back.

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