Child’s Play

The Mag­gie & Rose con­cept of a pri­vate mem­bers club for chil­dren took Lon­don by storm. Yenn Wong, Natalie Chan and Lev­ina Li-cad­man talk to Chloe Street about the branch they have just opened in Hong Kong

Hong Kong Tatler - - Life Cars -

e felt this place was some­thing quite spe­cial,” says en­tre­pre­neur Yenn Wong as we tour her lat­est ven­ture, Mag­gie & Rose Hong Kong. Oc­cu­py­ing a vast chunk of the third floor of The Pulse in Repulse Bay, it’s the city’s first pri­vate mem­bers club for chil­dren, and boy is it spe­cial. “A mem­bers club for pre-teens! Have you lost your minds?” you may ex­claim. But let me as­sure you, this is most def­i­nitely a place for par­ents as much as their chil­dren.

The con­cept was forged when two moth­ers in Lon­don, Mag­gie Bol­ger and Rose As­tor, bonded over their love of chil­dren and loathing of the gar­ish plas­tic soft play ar­eas they found them­selves tak­ing them to. Af­ter hon­ing their con­cept, they opened Mag­gie & Rose Kens­ing­ton in 2007, the first pri­vate mem­bers club for chil­dren and their par­ents. It was an im­me­di­ate suc­cess. They opened a

Clock­wise from above: The art stu­dio; Yenn Wong, Natalie Chan and Lev­ina Li-cad­man in the soft play area with their chil­dren; more soft-play op­tions for burn­ing off en­ergy

cool school

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