Rise of rosé
In the US, sales of rosé priced at more than US$11 per bottle jumped 60 per cent last year, making it one of the fastest-selling wine categories in the country, according to a report by Nielsen. This echoed findings from the Wine Market Council’s annual Sonoma County presentation. On average, Americans spend US$9.06 for a bottle of sauvignon blanc. Despite warnings of slower wine consumption, wine sales in the US increased 2.5 per cent overall in 2015—the fastest growth rate since 2012.