La­bel lover

JO­HANNA OR­TIZ

Hong Kong Tatler - - Style News -

Born in Cali, Colom­bia, Jo­hanna Or­tiz stud­ied fash­ion de­sign in the US at the Art In­sti­tute of Fort Laud­erdale be­fore re­turn­ing to her home­town to cre­ate her epony­mous la­bel in 2001. It was not un­til 2014, how­ever, that Or­tiz’s salsa-in­flected de­signs went global. Moda Operandi’s Lau­ren Santo Domingo saw Or­tiz’s spring/sum­mer 2015 col­lec­tion on In­sta­gram and ad­vised her buy­ers to pur­chase the lot, re­sult­ing in one of the best-sell­ing trunk shows the shop­ping site has ever pro­duced. Or­tiz shot to In­sta-star­dom when fash­ion blog­gers Olivia Palermo and Le­an­dra Me­dine wore—and In­sta­grammed—her iconic, off-the-shoul­der Tu­lum top. Nowa­days the en­tire fash pack want a slice of Or­tiz’s ef­fort­lessly sexy, vo­lu­mi­nous and vi­brantly coloured pieces. And, luck­ily for them, she is now stocked at the likes of Bergdorf Good­man, Lane Craw­ford and Neta-porter. All hail the power of In­sta­gram!

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