Change of Heart

In-house move­ments have been a sig­nif­i­cant selling point for me­chan­i­cal watches, but Sean Li pon­ders whether this is still the case given their pro­lif­er­a­tion and the cur­rent chal­leng­ing mar­ket

Hong Kong Tatler - - Style Watches -

igh-end me­chan­i­cal time­pieces are of­ten ac­com­pa­nied by a tech­ni­cal spec­i­fi­ca­tion sheet that would not look out of place with an ex­otic sports car. Vir­tu­ally ev­ery de­tail is bro­ken down—the dial, case, buckle, strap— you name it, it will be men­tioned. There is one term, though, that has been the sub­ject of much dis­cus­sion re­cently: in-house, in re­la­tion to the ge­n­e­sis of the heart of the watch, the move­ment. Long-time col­lec­tors nod know­ingly over time­pieces with move­ments de­signed and built by the brand in-house, watches that have tra­di­tion­ally car­ried ex­tra ca­chet rel­a­tive to those with a more generic prove­nance.

How­ever, it’s not long ago that the in­dus­try re­lied on a hand­ful of move­ment pro­duc­ers; brands were happy to use them to power even high-end, ex­clu­sive watches. Let’s ex­am­ine why in-house has be­come such a fo­cus, and whether it trans­lates into a strong sales ar­gu­ment.

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