ghost of ginza

Four artists each take Gucci themes and run with them for the Ital­ian la­bel’s lat­est project in Tokyo. Jus­tine Lee checks out the real and vir­tual results

Hong Kong Tatler - - Contents -

Four artists take Gucci themes and run with them in both the real and dig­i­tal realms for the Ital­ian la­bel’s lat­est project

o say that Gucci has un­der­gone some­thing of a re­nais­sance in re­cent years is an un­der­state­ment. Un­der the eclec­tic di­rec­tion of Alessan­dro Michele, the house has flour­ished. Ear­lier this year, Michele chose Tokyo as the back­drop for Gucci’s cin­e­matic au­tumn/winter 2016 cam­paign, shot by Glen Luchford in the spirit of Lost in Trans­la­tion. Mod­els were pic­tured ex­plor­ing the city—with ki­mono-clad women and cherry blos­soms, at bustling in­ter­sec­tions and even in­side a Pachinko par­lour.

In de­vel­op­ing Gucci’s lat­est project, an art in­stal­la­tion called Gucci 4 Rooms, Michele was again drawn to the bright lights of the Ja­panese cap­i­tal. He in­vited four artists to each cre­ate a room us­ing a mo­tif or themes he has in­tro­duced at the Ital­ian fash­ion house. The in­stal­la­tion at Dover Street Mar­ket Ginza brought to­gether three Ja­panese artists— Daito Man­abe, Chi­haru Shiota, Mr (whose real name is Masakatsu Iwamoto) and New York­based Trevor “Trou­ble” Andrew, the graffiti artist known as Guc­cighost.

Andrew’s work is lit­er­ally all over Gucci’s au­tumn/winter 2016 col­lec­tion. The artist’s stylised dou­ble-g tags seen around New York were seem­ingly an in­spi­ra­tion for Michele, who per­son­ally en­listed him to work with Gucci on the col­lec­tion.

Guc­cighost was cen­tral to the Tokyo in­stal­la­tion. His art­work oc­cu­pied the Elephant Room at Dover Street Mar­ket Ginza, while the on­line ver­sion of Gucci 4 Rooms in­volves a Poké­mon Go-style game in which Andrew’s room can only be en­tered by catch­ing three Guc­cighosts in the other rooms. In re­al­ity, vis­i­tors were free to walk from room to room of the ex­hi­bi­tion. The rooms’ Gucci-linked themes were cho­sen by the artists them­selves: Shiota worked with the la­bel’s herbar­ium pat­tern; Man­abe with words; and Mr com­bined manga char­ac­ters with gar­den im­agery.

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