For­ever and Be­yond

In the new Endlea col­lec­tion, Forever­mark takes a rib­bon bow mo­tif and the rarest of di­a­monds to cre­ate the per­fect life part­ner

Hong Kong Tatler - - Forevermark | Tatler Focus -

For­ever is a pro­foundly im­por­tant word in any re­la­tion­ship. Ut­ter­ing it sig­ni­fies the mo­ment when you move from be­ing part­ners to soul­mates; the mo­ment when you ac­knowl­edge that this is the per­son you want to share your life with.

To cel­e­brate this mo­ment, Forever­mark is bringing back its leg­endary slo­gan, “A di­a­mond is for­ever,” for the launch of the new Endlea col­lec­tion. Fit­tingly, the mo­tif for this ex­quis­ite line of jew­ellery is a rib­bon bow. This sym­bol of no­bil­ity and lux­ury in Europe through­out the Mid­dle Ages is also im­por­tant in tra­di­tional Chi­nese dance, in which rib­bons are made to float through the air and rep­re­sent longevity, bliss and the cy­cle of life.

To­day the rib­bon con­tin­ues to rep­re­sent a sense of per­ma­nence and eter­nity, which is why it is the ideal sym­bol to be in­te­grated into the Forever­mark di­a­mond set­ting. And much like that per­son who you de­cide is wor­thy of spend­ing ev­ery Sun­day, ev­ery Christ­mas and ev­ery holiday with for the rest of your life, the Forever­mark di­a­mond is a rare find. In fact, only less than 1 per cent of di­a­monds in the world are wor­thy of the Forever­mark name—the cho­sen gems are, with­out ex­cep­tion, beau­ti­ful, rare and re­spon­si­bly sourced.

The Forever­mark Endlea Red Car­pet col­lec­tion fea­tures a num­ber of in­com­pa­ra­ble pieces, in­clud­ing a pair of soli­taire pavé drop earrings with a match­ing soli­taire ring, an in­ter­lock­ing bracelet and a long neck­lace. All of them carry the sim­ple yet grace­ful For­ever mo­tif that twists in the shape of an end­less rib­bon. This mo­tif has also been sub­tly in­te­grated into the base of the Forever­mark di­a­mond set­ting. The unique in­scrip­tion en­sures that ev­ery buyer knows that the di­a­mond they are pur­chas­ing meets the com­pany’s ex­cep­tional stan­dards of beauty, rar­ity and re­spon­si­ble sourc­ing.

It’s of­ten said that choos­ing the per­son you will spend your life with is the most im­por­tant de­ci­sion you will make—that might be true, but luck­ily it will be a lot eas­ier to find the right piece of jew­ellery to com­mem­o­rate your choice.

Famed model Cara G wears the Endlea Red Car­pet Col­lec­tion soli­taire pavé long neck­lace, drop earrings and ring, all by Forever­mark

The sim­ple yet grace­ful For­ever mo­tif is the sig­na­ture of the Endlea Col­lec­tion, in­spired by the el­e­gance of a rib­bon bow

Endlea Col­lec­tion soli­taire ring (above) and soli­taire pen­dant by Forever­mark

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