Forever and Beyond
In the new Endlea collection, Forevermark takes a ribbon bow motif and the rarest of diamonds to create the perfect life partner
Forever is a profoundly important word in any relationship. Uttering it signifies the moment when you move from being partners to soulmates; the moment when you acknowledge that this is the person you want to share your life with.
To celebrate this moment, Forevermark is bringing back its legendary slogan, “A diamond is forever,” for the launch of the new Endlea collection. Fittingly, the motif for this exquisite line of jewellery is a ribbon bow. This symbol of nobility and luxury in Europe throughout the Middle Ages is also important in traditional Chinese dance, in which ribbons are made to float through the air and represent longevity, bliss and the cycle of life.
Today the ribbon continues to represent a sense of permanence and eternity, which is why it is the ideal symbol to be integrated into the Forevermark diamond setting. And much like that person who you decide is worthy of spending every Sunday, every Christmas and every holiday with for the rest of your life, the Forevermark diamond is a rare find. In fact, only less than 1 per cent of diamonds in the world are worthy of the Forevermark name—the chosen gems are, without exception, beautiful, rare and responsibly sourced.
The Forevermark Endlea Red Carpet collection features a number of incomparable pieces, including a pair of solitaire pavé drop earrings with a matching solitaire ring, an interlocking bracelet and a long necklace. All of them carry the simple yet graceful Forever motif that twists in the shape of an endless ribbon. This motif has also been subtly integrated into the base of the Forevermark diamond setting. The unique inscription ensures that every buyer knows that the diamond they are purchasing meets the company’s exceptional standards of beauty, rarity and responsible sourcing.
It’s often said that choosing the person you will spend your life with is the most important decision you will make—that might be true, but luckily it will be a lot easier to find the right piece of jewellery to commemorate your choice.