A new so­cial me­dia cam­paign by the Women’s Foun­da­tion is a call to ac­tion against in­equal­ity—start­ing with words

Hong Kong Tatler - - Concierge -

here’s a Can­tonese id­iom that cor­re­lates a woman’s breasts (and the depth of her cleav­age) to how successful she’ll be in the work­place. It trans­lates lit­er­ally as “ca­reer line.” Sex­ist and out­dated? Yes. Which is why the Woman’s Foun­da­tion has de­vel­oped a so­cial me­dia cam­paign to ban­ish the ex­pres­sion. Launched on In­ter­na­tional Women’s Day and ti­tled #Myre­al­ca­reer­line, it tack­les ca­sual sex­ism in ev­ery­day lan­guage by ask­ing women—and men—to cel­e­brate women’s ca­pa­bil­i­ties by up­load­ing photos to the cam­paign’s site. There, a stylised cleav­age torn in half is su­per­im­posed on the pic­tures, which par­tic­i­pants can then share on so­cial me­dia—us­ing the hash­tag, of course. The cam­paign is sup­ported by lead­ing busi­ness, cul­ture, entertainment and sport fig­ures, in­clud­ing Olympic swim­mer Stephanie Au and Fresh­fields co-founder Teresa Ko. re­al­ca­reer­

SWIPE RIGHT? We’ve spot­ted a fortysome­thing bach­e­lor on Tin­der multiple times. His pro­file de­scribes him as a “life­style, food and travel” afi­cionado. The charm­ing gent even wishes his po­ten­tial Tin­derel­las a happy and healthy life. Sounds like a catch, don’t you think?

TRAD­ING UP? She’s known for her im­pec­ca­ble style, and there’s noth­ing she hates more than hav­ing to at­tend func­tions on her own. So what’s a girl with it all to do? Ac­ces­sorise with a male es­cort, of course. We hear she has three suit­ors on ro­ta­tion. Ru­mour has it she’s a big tip­per too.

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