HONG KONG

LUKE GRANA

WHY HIM? The direct-to-consumer clothing company he founded in 2013, Grana, is changing the face of the industry. THE BIZ By cutting out the middleman, the company—with US$10 million in fresh funding secured last year led by Alibaba’s entrepreneurship fund—offers high-quality basics at a fraction of the usual price. PSST... The latest addition to the team, Arie, is a puppy Grana rescued.

KEVIN MA

WHY HIM? The 33-year-old ex-financier and self-proclaimed “sneakerhead” started his Hypebeast blog as a side project in 2005. THE BIZ It’s now a wellrespected authority on all things street culture—from high fashion to music and graffiti—and gets 47 million page views a month. It has spawned a quarterly print magazine and an online store, HBX, carrying 300+ brands. Ma has managed to harness the power of cool.