WHY HER? In 2005 Hanifa Ambadar decided to turn her passion for blogging into an online business, founding Female Daily Network. The online portal for women by women provides a space for reviews, forums and, of course, blogs about beauty, family, fashion and lifestyle. WHY SO HOT? Despite launching it at a time when blogging and online stores were still a relative novelty, Ambadar, 38, won support from major brands such as Samsung, Yves Saint Laurent and Levi’s to secure her place in cyberspace.