Tatler Hong Kong

Find your… JET

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When you hear the words “funded by Jay-z and the Saudi royal family,” it is impossible not to think this venture must be uberluxe. And you’d be right on both counts, as Jetsmarter is basically an Uber for private jets. Before its launch, a number of companies offered private jet charters, but none had this innovative membersonl­y approach. Once you have paid your Us$9,000-a-year membership fee, you can grab an empty seat on any flight that has already been chartered (think uber-pool). Or you can open your own charter to other members, keeping your costs down, or you can simply order a plane and fill it with your friends and family. With its average customers in their 20s and 30s and earning more than US$1 million a year, this is the convenient future of high-society travel. Plus you get a membership card that’s plated in 24-karat gold to flash at your friends—and there’s always a chance you’ll spot Beyoncé and her bump on one of your flights.

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