TOTEM COL­LEC­TIVE

Hong Kong Tatler - - Style | News -

Totem Col­lec­tive be­gan when four young men from Asia and Scan­di­navia—all with back­grounds in fash­ion and de­sign—set out to cre­ate the tote bag they had al­ways wanted. A min­i­mal­ist aes­thetic, func­tion­al­ity and ver­sa­til­ity are the guiding de­sign prin­ci­ples of the brand. The bags, which have ad­justable straps and a top zip­per, all come with “Totem patches,” in­ter­change­able pan­els that are easy to at­tach and re­move from the bags. The patches are made of dif­fer­ent ma­te­ri­als— from feath­ers to alu­minium to can­vas—and al­low for amaz­ing per­son­al­i­sa­tion and cus­tomi­sa­tion, with own­ers en­cour­aged to doo­dle on them. To cre­ate the cam­paign for the launch of the orig­i­nal bag, the team col­lab­o­rated with the vi­sion­ary Chi­nese pho­tog­ra­pher Ren Hang, a good friend, who died in Fe­bru­ary this year. They took the Tote 01 to Bei­jing, where Ren was based, and had him pho­to­graph naked young Chi­nese mod­els with the bag. They also used his gor­geous images in a book ti­tled Bao, which in Chi­nese can mean bag, baby, trea­sure, em­brace or ex­plo­sion, depend­ing on the in­to­na­tion.

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