Okay, you’ve de­cided you want to buy a watch and hope to turn a tidy profit one day, but where do you start?

Hong Kong Tatler - - Watch Advice -

Rolex and Patek Philippe are the brands that hold their value best, Ac­cord­ing to Jessie Kang of Sotheby’s and Ni­cholas Biebuyck of Christie’s. Kang also sug­gests con­sid­er­ing Richard Mille, which also holds its value well. But you need to know more than just which logo to look for if you are to make a wise in­vest­ment.

Richard Mille, ac­cord­ing to Kang, pro­duces “vis­ually unique pieces and has its own char­ac­ter­is­tics in ev­ery piece. It is bold in its cre­ations and cre­ativ­ity,” de­liv­er­ing watches that ap­peal to col­lec­tors look­ing for in­no­va­tive move­ments and case ma­te­ri­als, and it only pro­duces a lim­ited num­ber per edi­tion.

“For Rolex,” Kang ad­vises, “the mod­ern Sub­mariner would be an af­ford­able op­tion, while to­wards the higher end there are also vin­tage pieces in supreme con­di­tion and lim­ited edi­tion. Paul New­man Day­tona or any vin­tage spe­cial edi­tion Sub­mariner would be some good ex­am­ples.”

Biebuyck also sug­gests “emerg­ing brands where there is still an op­por­tu­nity to ac­quire some­thing in­ter­est­ing for un­der US$10,000.” These in­clude Tag Heuer, Omega, Uni­ver­sal Genève and Longines.

Once you de­cide on a brand, what will the fu­ture hold for your in­vest­ment? How will you en­sure you don’t lose thou­sands of dol­lars with an er­rant scratch? Do you lock away your in­vest­ment or proudly dis­play it on your wrist?

“We en­cour­age col­lec­tors to col­lect for en­joy­ment rather than for pure in­vest­ment pur­poses,” Kang says. “I would def­i­nitely ad­vise all buy­ers to en­joy the watch be­fore they put it up to auc­tion.”

As for wear­ing your in­vest­ment, Kang says, “We would also ad­vise min­i­miz­ing traces of wear­ing on the watch, such as scratches and dents. It would also be good to keep the com­plete set of ac­ces­sories if pos­si­ble, in­clud­ing the outer card of the box.”

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