LA­BEL LOVER

OFF WHITE

Hong Kong Tatler - - Style | News -

When Kanye West’s cre­ative direc­tor Vir­gil Abloh (be­low) de­cided to go it alone, it was never go­ing to be any­thing but cool, punchy and fresh. Since launch­ing Off White in 2013 Abloh has be­come one of the de­sign­ers cred­ited with hav­ing firmly ce­mented streetwear in the lux­ury realm. Abloh, who stud­ied ar­chi­tec­ture and en­gi­neer­ing be­fore in­tern­ing at Fendi and then mov­ing on to Kanye, has a tal­ent for trans­lat­ing util­ity and ne­ces­sity into lux­ury. “I love the chal­lenge,” he says. “I am su­per ex­cited about the fu­ture and pos­si­bil­i­ties of streetwear and high fash­ion.” Aside from clothes, Abloh has de­signed a range of fur­ni­ture that was shown at Art Basel Miami in 2016, and the Mu­seum of Con­tem­po­rary Art in Chicago is plan­ning to present a ret­ro­spec­tive of his work in 2019. So how does that feel? “Very sur­real,” he says. “It is with great hon­our that I ac­cepted.” Off White is avail­able to pur­chase at I.T. stores and has just opened a flag­ship in Shang­hai and a sec­ond out­let in Hong Kong.

hong kong tatler . july 2017

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