soles in Par­adise

Fash­ion direc­tor Jus­tine Lee jets off to the Mal­dives with Asia’s big­gest In­sta­gram style stars for some fun in the sun with Jimmy Choo

Hong Kong Tatler - - Contents -

We jet off to the Mal­dives with Asia’s big­gest In­sta­gram style stars for some fun in the sun with Jimmy Choo

work trip to the Mal­dives— that’s an oxy­moron if there ever was one. But in late April, Jimmy Choo flew eight so­cial me­dia stars to the Mal­dives for pre­cisely that.

Cu­mu­la­tively, the group of in­flu­encers on this trip had more than 3.7 mil­lion fol­low­ers on In­sta­gram. So the irony wasn’t lost on us when we de­scended upon the Con­stance Halaveli re­sort and not one could de­tect a sin­gle sig­nal bar from our mo­bile car­ri­ers. Thank­fully, the prop­erty had high-speed Wi-fi—so while our bod­ies baked un­der the Mal­di­vian sun, our fin­gers tapped away to give our fol­low­ers a glimpse of the par­adise we were treated to.

Jimmy Choo’s #Chootrav­els is an on­go­ing cam­paign that takes dig­i­tal in­flu­encers to ex­otic lo­cales to en­gage with and dis­cover the brand’s lat­est col­lec­tions. Pre­vi­ous projects took place in Morocco, In­dia and the Swiss Alps. “This trip did not feel like work at all,” gushes Philip­pine stylist Liz Uy. “How could it, when the itin­er­ary in­cluded a yoga ses­sion in the morn­ing, a mas­sage in the af­ter­noon, and an in­cred­i­ble view of the In­dian Ocean ev­ery sin­gle day?”

The pre-fall col­lec­tion in­cluded an ar­ray of beach-friendly laceup es­padrilles and slides, fringed and stud­ded hand­bags and jew­e­len­crusted sun­glasses. Set against the back­drop of white beaches and turquoise-blue wa­ter, the women—who styled them­selves, of course—were shot by Lon­don-based fash­ion pho­tog­ra­pher Candice Lake. And luck­ily, in be­tween takes, we all found time to re­lax and get some sand in our Jimmy Choos.

janechuck Jane Chuck

wears a dress by Emilio Pucci; Flynn heels by Jimmy Choo

ireneis­good Irene Kim

wears a top and trousers by Miguelina; Rosy sun­glasses, Fin­ley hand­bag and Micah san­dals by Jimmy Choo

an­ny_styleon­top Anny Fan wears a swim­suit by Ki­ini; Vivy sun­glasses by Jimmy Choo

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