Cultural Magnet
K11 marks a decade with an ambitious new museum-retail concept
As part of K11’s 10th anniversary celebrations, the retail property group has announced its most ambitious project yet, K11 Musea, a retailmeets-museum architectural landmark set to debut in 2019. Spanning 1.2 million square feet in the heart of Victoria Dockside— the Adrian Cheng-helmed redevelopment of Tsim Sha Tsui’s waterfront—the ecofriendly complex will bring art, culture, entertainment and dining under one roof, with world-class public art exhibitions, retail flagships, and a 2,100sqft outdoor amphitheatre ideal for movie screenings and live cultural events. “[K11 Musea] is K11’s proudest project since the brand’s inception in 2008,” says Adrian. “It will be Hong Kong and Asia’s new cultural destination, where global millennials can come together and discover their muse.” k11musea.com