ZHANG XINSHENG

WHY HIM? Xinsheng has held senior positions in government and business, but he’s now devoting most of his time to saving the environment. Xinsheng is currently president of the International Union for Conservation of Nature, which is working on a wide range of projects, including protecting at-risk beetles in Europe, fighting deep-sea mining and establishing programmes to help lions and people coexist in Africa. THAT’S NOT ALL He’s also chairman of the Lao Niu Foundation, which works to improve education and protect the environment of Mainland China.