KATHY XU

WHY HER? With the demand for shark fin still very high in Asia, Kathy has tackled the difficult task of shark conservation by going straight to the source. The founder and director of the Dorsal Effect provides shark fishermen in Lombok, Indonesia, with an alternative livelihood—as ecotourism guides for tourists on snorkelling or diving trips. THE NEXT FRONTIER Kathy is currently expanding work opportunities for fishermen to include shark tagging and tracing.