Canada seeks curb on sweet alcoholic sales

CANADA’S food and drug officials have been directed to look at ways of restricting the sale of highly sweetened alcoholic beverages following the death of a Quebec teen who consumed a few cans.

“I am deeply concerned by the increasing availability and appeal of single-serve highly sweetened, high-alcohol beverages and by the increasing number of youth admitted to hospital after drinking these products,” Health Minister Ginette Petitpas Taylor said on Monday.

“Accordingly, I have instructed my department to take all necessary action to address this issue.”

The proposal would limit the maximum size of single-serve containers or the alcohol content in the beverage.

The new rule would apply to all alcoholic beverages that “exceed a certain sweetness threshold, including those that contain artificial sweeteners,” Health Canada said in a statement.

It is not intended, however, to capture liqueurs, or dessert wines.

Health Canada is also asking stakeholders to consider changes in advertising, marketing and labeling to reduce the risks of these products.

According to officials, there has been an explosion of beverages on the Canadian market in recent years that are strongly flavored and very high in sugar or sweeteners, and contain as much alcohol as four glasses of wine.