CITY CATWALKS ARE ENVY OF THE WORLD

China’s design professionals along with the city’s fashionistas have been treated to a feast of the latest trends and some of the best styles during the 2018 Fall/Winter Shanghai Fashion Week, ended on Tuesday.

Unlike years ago when only a small fashion crowd gathered in Xintiandi’s fashion week tents for just a few local designers’ catwalk shows, today’s fashion phenomenon is impressive, beyond the Shanghai Xintiandi catwalk venue with many fashion spots organizing key events and fashion trade shows across town.

Over the past week, the city saw 77 brands hit the runway on Xintiandi’s Taiping Lake, presented by established and rising designers from China, South Korea, Japan, Singapore, Malaysia and other countries, along with a cluster of presentations by promising designers and a variety of showrooms, attracting buyers, influencers and fashion editors from all over the world.

“One of the key factors of the increasing influence of Shanghai Fashion Week is the consumption capacity and appreciation level,” said Tong Jisheng, deputy director of Shanghai Fashion Week organizing committee, during a panel discussion. “The new generation of consumers know better about what is fashion and how to appreciate it. What is now fashionable in cities like Paris are well absorbed by a growing number of consumers in China. Shanghai has great potential to be the trendsetter of China’s new fashion.”