New retail formats encouraged
SHANGHAI will encourage new retail formats to cater to consumer demand while the city also aims to revitalize timehonored brands as it bids to build itself into a world-class shopping hub.
The Shanghai Commerce Commission’s three-year action plan envisages the city becoming a testing field for new business and retail formats such as those that integrate digital technologies and cashier-less vendors.
The commission will also support the development of incubation and technology application platforms, as well as launching initiatives to foster commercial zones in various downtown landmark areas and shopping streets featuring traditional Shanghai styles.
The Exposition on China Indigenous Brand to be held between May 10 and 12 will feature a number of time-honored local brands. A total of 500 local brands will take up 25,000 square meters of exhibition space.
Shanghai Hero Group’s gold fountain pens and Shanghai Yimin No.1 Food Factory’s latest ice cream that is set to launch this summer will be among the merchandise on display during the exposition.
The revival of time-honored brands and measures to support innovation are also part of the action plan to turn the city into a world leader in shopping.
Shi Xiaolong, executive director at the economic operation department at Shanghai’s Bailian Group Co, said that it has been actively upgrading its retailer information technology system to help better manage inventory.
“Consumers nowadays care more about the shopping experience and we’re working to reshuffle operation strategy to reflect changing consumer demands and stay closer to the community neighborhoods,” he said.
It’s embracing the latest technology in facial recognition, RFID sensor, and electronic screens.
The facial recognition technology, which will be unveiled later this year at selected stores in Shanghai, will provide data on when shoppers visit the shopping centers and how long they spend in each sector. Shanghai is on a brand-building campaign. This series focuses on the city’s industry and economy, with particular regard to its services, manufacturing, shopping and culture. world-class streets for shopping
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