American Standard tops sanitary ware brands

AMERICAN Standard stood out once again among sanitary ware brands as it launches an exciting lineup of bathroom solutions at the 23rd Kitchen and Bath China in Shanghai which showcases new innovative technologies and award-winning designs that are beautiful, purposeful and safe for everyone.

Backed by more than 140 years of pioneering legacy, American Standard is also hoping to ride the consumption upgrading trend in China.

As China’s middle class now becomes a major consumer group, they’re treasuring product function, design, and brand value more than ever, said Bijoy Mohan, CEO of LIXIL Asia Pacific.

“The Chinese market has now become purely consumer driven and we want to help consumers go through the whole journey of designing, purchasing and maintenance,” Mohan said in an exclusive interview with Shanghai Daily during the KBC China earlier this week.

American Standard has set up service points in more than 400 cities in China to stay closer to customer and bring together service providers and dealers to adapt swiftly to market changes.

“We’ll be focusing on the integration of online and offline channels to better cater to consumers’ demand, and we want to be truly customer centric instead of pursuing digital channels for the sake of it,” he added.

At the same time, consumers also are placing more importance on bathroom and sanitary ware and are increasingly demanding in terms of their health, safety, functionality and design.

As the urbanization process continues, American Standard also continues its long-standing partnership with real estate developers.

In fact, it has won the “Preferred Supplier of China Real Estate Top 500” for seven years and Vanke, Greenland, Evergrande and other real estate companies are all among American Standard’s partners.

“We will continue to take the opportunity of optimizing and upgrading of building facilities and actively participate in commercial projects,” Mohan told Shanghai Daily.

American Standard’s research and development always stays close to consumers’ need and that is also reflected in its latest water-saving concepts.

As a part of the LIXIL Group, American Standard has a great advantage in technology and manufacturing and has executed its research and design activities based on global thinking and local action.

“We want to continue our pursuit of technology through deep consumer insight and through LIXIL Group’s rich experience in the bathroom, we want to make our cutting-edge technology more accessible to the mass consumer market and become a market leader,” Mohan said.

The four-day trade fair, held at the Shanghai New International Expo Centre, will end today.