Giant in US$4.5b bid to buy Israeli firm

CHINA’S securities regulator is reviewing Shanghai-based Giant’s planned 30.5 billion yuan (US$4.49 billion) acquisition of Israel-based artificial intelligence firm Playtika.

It would be one of the biggest overseas acquisitions in the Chinese dot-com industry if approved by the China Securities Regulatory Commission.

Shenzhen-listed Giant has halted trading yesterday morning and will resume after a decision by the regulator.

The acquisition represents Giant’s expansion into AI intelligence and globalization.

Playtika, founded in 2010, has more than 1,500 employees globally with research centers in the United States, Canada, Japan and Ukraine. As the biggest Internet firm in Israel, it has services covering from data analysis, gamification and social casino gaming.

Playtika has 20 million active monthly users.

It makes use of AI technology to help clients, including gaming firms, gain a deeper understanding of customers, push targeted optimization and offer personalized experiences.

Giant will use 25.5 billion yuan of shares and 5 billion yuan in cash to acquire Playtika. Giant chairman Shi Yuzhu is contributing 5 billion yuan.

Besides the gaming industry, Playtika’s AI technology can be used in various sectors including travel, online marketplaces, media and entertainment.

It meets the long-term national strategy to develop AI in China, which aims to develop an AI industry with a core market worth more than 150 billion yuan by 2020, according to the State Council, China’s Cabinet.