Shanghai Daily

Bilibili achieves mixed Q2 results

- Ding Yining ENTERTAINM­ENT

SHANGHAI-HEADQUARTE­RED online video streaming and entertainm­ent site Bilibili said revenue in the second quarter climbed 76 percent to 1.03 billion yuan (US$155.1 million), thanks to increased gaming income and live-streaming services.

Net losses widened to 70.3 million yuan from 50.4 million yuan in the same period a year ago, due to higher marketing expenses.

Average active monthly users climbed 30 percent from a year ago to 85 million, and active monthly mobile users were 71.4 million by the end of June.

Online gaming income added 61 percent to 791 million yuan, contributi­ng 77 percent of overall revenue.

Revenue from live broadcasti­ng and value-added services nearly tripled to 118.6 million yuan.

The app was temporaril­y suspended from download through the domestic Android applicatio­n market and Apple’s app store as part of a nationwide inspection of major Internet platforms providing short video content.

Chairman Chen Rui said in a conference call after the earnings release that the onemonth suspension would have a slight impact, but that he expects user growth momentum to continue in the second half.

“We remain committed to further enhancing content quality and user experience improvemen­t and will continue sourcing and acquiring premium content as well as optimizing our monetizati­on strategy,” he said.

He also added that the suspension of new game launches would not pose a very serious problem for the company, despite shortterm revenue impact.

Cost of revenue, selling and marketing expenses nearly doubled from a year ago.

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