Shanghai Daily

VR expo tackles 5G developmen­t

- TECHNOLOGY

THE 2019 World Conference on VR Industry kicked off on Saturday in Nanchang, capital of east China’s Jiangxi Province, highlighti­ng the latest technologi­es, products and types of businesses related to the VR (virtual reality) industry.

Themed “VR Adorns the World, VR plus 5G for a New Era of Perception,” this year’s conference aims to explore the 5G-enabled developmen­t of the VR industry in the initial stage of 5G commercial­ization, which is expected to cultivate new opportunit­ies for various VR applicatio­n.

More than 7,000 experts, scholars and entreprene­urs in the field of VR, AR (augmented reality) and MR (mixed reality) from home and abroad attended the conference, nearly 300 of whom will share their insights at the main forum and 23 parallel forums, according to the organizers.

Antonio Julia just had time to sit down to sort his materials after seeing off a group of Chinese business representa­tives who came to inquire. His booth was a much-visited one at the 2019 VR/AR Products and Applicatio­ns Exhibition held concurrent­ly as part of the conference. It is the first time for the co-founder of DronOSS, a German startup that trains would-be drone pilots using VR, to attend the expo.

“Our VR training system will not only help increase flying proficienc­y, but reduce equipment losses since unskilled operation often leads to crash of unmanned aerial vehicles and other equipment damages,” Antonio Julia said.

DronOSS has found potential partners in Europe and Japan, and the hot VR conference brought the company and its co-founder to Jiangxi.

“China is a gigantic market and Jiangxi has cultivated a mature VR industry chain. Hope to find a partner here,” he said.

With a tripled display area totaling 60,000 square meters compared with the 2018 edition, this year’s expo received 215 domestic and overseas corporate exhibitors and industry organizati­ons from Japan, India, Germany and other countries and regions, demonstrat­ing their latest developmen­t of VR and AR products and applicatio­ns.

Tech giants, terminal device manufactur­ers and communicat­ions operators also brought their state-of-the-art products and technical solutions to the expo, including the newly released Huawei fordable VR Glass and HTC Vive Cosmos, Microsoft’s cloud and mobile technology incubation program, as well as 5G and VR-enabled smart education promoted by China Unicom.

Guo Ping, the rotating chairman of Chinese tech firm Huawei, said that VR and AR, which are revolution­izing human-computer interactio­n, will be the vanguards of 5G applicatio­n as their technical challenges are being overcome one by one.

“VR with 5G is bringing the experience into a ‘comfort phase’ and Huawei has positioned itself in building digital superhighw­ays for VR and AR to help industries prosper,” Guo said.

“China has one of the most active VR markets in the world, with an innovative VR industry and huge growth potential,” said Miao Wei, China’s minister of industry and informatio­n technology.

China’s VR market

will amount to 54.45 billion yuan (US$7.7 billion) by 2021, according to the Ministry of Industry and Informatio­n Technology.

China shipped 2.26 million units of VR terminal products in the first three quarters of 2019, with a sales volume totaling 8.6 billion yuan.

(Xinhua)

 ??  ?? A visitor at the 2019 World Conference on VR Industry in Nanchang, Jiangxi Province, enjoys the virtual roller coasters with VR glasses. — IC
A visitor at the 2019 World Conference on VR Industry in Nanchang, Jiangxi Province, enjoys the virtual roller coasters with VR glasses. — IC

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