There’s no place like home in rural tourism
Urbanites usually harbor idyllic illusions about rural life — its slower pace of life, scenic countryside and fresh foods. Those ideas may or not be true, but one way to test them is to take a break and head out of downtown.
The village of Gexin in Pujiang Town wants to become a getaway destination for downtowners seeking a respite from the urban rat race.
Young people who left the village to seek the adventure and job opportunities downtown are starting to return to start their business, and older residents who have never left are working to improve the local environment.
A young woman who goes by the name Caicai read about her hometown’s attempts to upgrade itself as a getaway destination on Gexin’s official WeChat account. It made her think that she might be able to realize some of her dreams back in the place she grew up.
She and a friend toured around the village, wanting to do some reconnaissance before committing themselves to anything. Impressed by what they saw as they drove around, they spotted a vacant house and yard, with a waterway on one side and a peach orchard on the other.
They both concluded that the venue would be ideal for a rural cafe.
Caicai and her friend contacted a professional to help them give the place a makeover. When it was completed, they decided to call the cafe Peach Fairy.
The project was somewhat delayed by the novel coronavirus outbreak, but a trial operation is planned.
The cafe aims to offer visitors an “idyllic experience.” Its interior décor reflects the countryside, with wooden furniture and an area for art-related books.
The yard has a small lotus pond and space available for barbecues and other group activities.
“The villagers stop by to see how we are doing, and we are really encouraged by their hospitality,” Caicai said.
The pair of women acted at the right moment. Gexin has been included in a list of villages under a program to promote agri-tourism nationwide.
The village has the advantage of being located in the scenic spot of Zhaojialou, where Shanghai’s agriculture originated.
Over 40 homestay facilities are in the process of being developed and about a dozen are ready to receive visitors. Many villagers have entrusted the operation of the accommodation to professional managers.
The homestay facilities have a variety of different designs, and many cater for families. Rental charges range between 1,000 yuan (US$140) and 2,500 yuan, based on size and amenities.
Meals are served at most of the homestays.
A mini museum has been built to showcase the region’s agricultural roots, and villagers retain old folk rituals.
The villagers have chosen the sunflower as the village emblem, symbolizing hope and vitality.
Homestays and other local attractions help boost the income of villagers. They are encouraged to make traditional snacks, which can be sold at tourist stalls in Zhaojialou. Local produce is also packaged for sale.
Modern agriculture has encouraged the villagers to diversify from traditional crops like strawberries and grapes. Visitors can also visit orchards and agricultural fields to buy fresh produce or even pick their own.