Bags of Style
The new Fiamma bag from Salvatore Ferragamo has been created in memory of a special lady and in recognition of women, their families and inherited legacies
THE LEGACY OF STYLE ENDURES WHEN IT FINDS THE HEART OF THE NEXT GENERATION. THE MOST SUCCESSFUL FASHION CONTINUES TO BE SHAPED BY PREVIOUS GENERATIONS, WHO PRODUCED ICONIC DESIGNS EMBRACED BY TODAY’S TASTEMAKERS.
THE RENOWNED FERRAGAMO HOUSE HAS TALENTED CREATIVE DIRECTOR MASSIMILIANO GIORNETTI AT THE HELM WHO HAS RECENTLY BEEN INSPIRED BY THE BRAND’S MATRIARCHS AND IS HONOURING A ONE- OF- A- KIND PERSONALITY IN ITS LATEST COLLECTION OF HANDBAGS. THE FIAMMA, FROM SALVATORE FERRAGAMO IS NAMED AFTER SALVATORE’S LATE DAUGHTER. AS THE HOUSE’S LEATHER ACCESSORIES AND SHOE DESIGNER FOR NEARLY FOUR DECADES, FIAMMA FERRAGAMO FOUNDED THE ICONIC VARA SHOE, WHICH CONTINUES TO GRACE WOMEN’S FEET, CLEARLY TESTAMENT TO ITS TIMELESS DESIGN.
THE FIAMMA IS MORE THAN A BAG: IT IS A CELEBRATION OF ITS NAMESAKE, A RECOGNITION OF WOMEN AND FAMILES FOR THEIR INHERITED LEGACIES. IT IS ALSO A COMMEMORATION OF THE CREATIVE ENERGY FIAMMA BROUGHT TO HER OWN FAMILY AND TO THE FAMILES WHO CONTINUE TO EMBODY THAT SPIRIT TODAY.
A DIGITAL CAMPAIGN BY FERRAGAMO, SHINES A SPOTLIGHT ON FEMALE BONDS THAT CROSS BORDERS AND CULTURES. THROUGH SHORT FILMS AND INTERVIEWS, EACH PORTAL BRINGS YOU INTO A PRIVATE WORLD AT ONCE FAMILIAR AND UNIQUE.
AT FERRAGAMO. COM/ FIAMMA YOU FEEL WELCOME IN THE FERTILE ENVIRONS OF SAO PAULO WITH HELENA BORDON AND HER CLOSE FRIENDS, THE SISTERS LUCIANA AND MARCELLA TRANCHESI. A MOMENT LATER AND THE BREATHTAKING CALIFORNIAN SHORELINE PROVIDES THE PERFECT BACKDROP FOR MARIEL HEMINGWAY AND DAUGHTER LANGLEY FOX HEMINGWAY TO CELEBRATE THE HERITAGE AND
ORIGINALITY CARRIED FORWARD BY EACH GENERATION.
IN A CRISP ACCOUNT, FLORA ZETA CHEONG- LEEN, ONE OF CHINA’S BIGGEST STYLE ICONS WHO’S TRENDSETTING LEGACY CONTINUES IN HONG KONG, AS SHE IS A DESIGNER AND CREATIVE DIRECTOR AND HAS BEEN AN AMBASSADOR FOR A NUMBER FASHION HOUSES, RECALLS HOW SHE DISCOVERED HER OWN STYLE IN A PARISIAN AWAKENING. AND FLORA’S DAUGHTER CLAUDINE YING DESCRIBES HER MOTHER’S DARING NATURE AS SHE WITNESSED IT AMONG OTHER PARENTS AFTER SCHOOL. “EVERYONE’S WEARING BEIGE AND THERE GOES MY MOTHER WITH BLONDE STREAKS AND PLEATHER PANTS IN SIX- INCH HEELS.”
BEYOND EACH VIGNETTE ARE DEEPER PORTRAYALS OF TRUE FASHION. IT IS MORE THAN WHAT YOU WEAR, IT IS A SENSE OF SELF AND STRENGTH OF CHARACTER, A SENTIMENT CLAUDINE HAS TAKEN TO HEART FROM AN EARLY AGE THROUGH HER COMMITMENT TO IMPROVING THE LIVES OF CHILDREN.
EMBRACED BY THOSE WHO CARRY IT, THE FIAMMA LOVINGLY CELEBRATES A RICHNESS OF CHARACTER, KEPT ALIVE BY EACH GENERATION. THE FIAMMA IS A PERSONAL DESIGN MADE YOUR OWN, ELEVATING AN ACCESSORY TO A FOUNDATION PIECE CENTRAL TO YOUR CHARACTER AND THOSE WHO CAME BEFORE YOU.
AS WITH EACH COMPELLING STORY, THE BEAUTY IS IN THE DETAILS. THE NATURAL TOUCH OF THE FIAMMA ORIGINATES IN ITS VERSATILE DESIGN: A RANGE OF FIVE VARIANT SIZES. LUXURIOUS DETAILS EXCITE YOUR SENSES FROM THE TOPSTITCHED RIBBED HANDLES AND COOL SATIN LINING TO DURABLE AND FUNCTIONAL FEATURES SUCH AS DOUBLE ZIPS AND A REMOVABLE, ADJUSTABLE SHOULDER STRAP.
A POCKET WITH A LOCK, SEAMLESSLY INCORPORATED INTO THE HANDLE, RECALLS THE CLASSIC FERRAGAMO STYLE AND THE ADMIRED DETAILS OF THE GANCIO.
MATCHING ANY OCCASION THE FIAMMA INCLUDES A RANGE OF OPTIONS, SUCH AS A FRINGE EMBROIDERED NAPPA, TWO- TONE FOX FUR HAND- STITCHED ONTO AGED SNAKESKIN, TWEED WITH DEGRADE SWAROVSKI CRYSTALS AND LIZARDSKIN HANDLES, OR CALF SKIN WITH OPULENT STINGRAY DETAILS.
THE FIAMMA SUITS THE SEASON WITH AN AUTUMNAL COLOUR PALETTE OF COCOA, BLACK, MOSS, AND ROSEWOOD AS WELL AS RICH SHADES OF PLUM, ATLANTIC, GRAPE, AND A BREEZY NEW BISQUE. WHICHEVER COLOUR YOU CHOOSE, THE FIAMMA’S REFINED FINISH WILL ENSURE YOU CAST A GOLDEN SHIMMER FROM ITS METAL ACCESSORIES.
FLORA ZETA CHEONG-LEEN AND HER DAUGHTER CLAUDINE YING DISCUSS STYLE (LEFT); THE LATE FIAMMA FERRAGAMO, DAUGHTER OF THE LATE SALVATORE FERRAGAMO AND FOUNDER OF THE ICONIC VARA SHOE (BELOW)