THE WOMEN’S MOVEMENT
From powerful politicians to self-made superstars, Nadine Bateman explores the myriad reasons why dynamic females love Rolex
The Rolex watches powerful females love to wear
As she steps up to the podium and speaks in front of an audience of thousands, Hillary Rodham Clinton is judged on what she says, as an important political figure ought to be. However, there will always be those who are interested in the way this powerful woman presents herself—how she styles her hair, the clothes she wears, and even the shade of lipstick she chooses will be scrutinised and evaluated.
As a former first lady and secretary of state of the United States and now a candidate for the Democratic presidential nomination, Clinton is fully aware of this, which is why she selects all these things with care. Could it be why she opts for a Rolex as her preferred timepiece? Clinton is frequently photographed at high-profile events wearing her two-tone Lady-datejust.
She’s not the only powerful woman to choose the brand. A phalanx of others, including tennis stars Li Na and Caroline Wozniacki, jazz singer Diana Krall and fashion icon Victoria Beckham, wear their Rolexes with diverse style yet equal pride.
The instantly recognisable Rolex is seen as the quintessential “achievement” watch, a timepiece that is presented as a gift to mark notable moments in a woman’s life, such as academic success, a hard-won promotion, a savvy acquisition, and milestone birthdays and anniversaries. Acquiring a Rolex is like receiving an Oscar for a wide range of personal performances.
While trends in watches may come and go as swiftly as this season’s fashion, Rolex creates timeless pieces. Most women have a variety of watches for different occasions and outfits, but the Rolex Oyster Perpetual Lady-datejust 28 is an elegant accessory for just about every circumstance—whether it’s paired with a smart business suit, a voluptuous date dress, a chic jumpsuit, a classic white T-shirt and jeans, or a set of luxurious lingerie. It also makes the vital transition from day to evening and from work to play. You can wear it with anything—or even nothing; it’s a timepiece that’s most definitely as sexy as it is smart.
You can even wear it to the gym in your sweat-stained Lycra if you really want to, not to mention while swimming, sailing or jet-skiing, because the Lady-datejust 28 is waterproof as well as elegant. The case is guaranteed waterproof to a depth of 100 metres, as are all Oysters. It was a woman— Mercedes Gleitze—who first proved that unequivocally when she swam across the English Channel in 1927 wearing an Oyster.
It’s impossible not to appreciate the glamour of the Lady-datejust 28, one version of which is virtually dripping with dazzling diamonds. It also has some fine new details well worth observing, such as a unique colour effect on some dials, which is created in a dual process by printing a very fine motif on a traditional sunray finish. In addition, new gem-set hour markers enhance its femininity. These designs are exclusive to the new Lady-datejust.
The Oyster Perpetual Ladydatejust 28 is attached to a prestigious President bracelet or on an elegant Jubilee bracelet in solid gold or platinum with a new concealed attachment beneath the bezel. This impressive timepiece is equipped with the calibre 2236, a new-generation self-winding mechanical movement entirely developed and manufactured by Rolex. Equipped with the Syloxi hairspring in silicon that’s patented by the company, it offers a superlative level of chronometric performance unparalleled on a ladies’ watch.
This year, Rolex is also introducing three exceptional versions of its Oyster Perpetual Datejust Pearlmaster in a new 39mm size. The models come in 18K white or yellow gold, with the bezels set with 48 baguettecut sapphires. The stones come in a range of colours, from blue to fuschia on the white-gold version and orange to yellow on the yellow-gold model. All of the versions are equipped with the new Calibre 3235, a Cosc-certified chronometer. There are three dials to choose from: fancy pink, fancy green and fancy orange, and an option of diamond-set 6 or 9, or fully pavéd.
While horology for women that involves complex technology is often overlooked, Rolex has long made a significant contribution to this segment of the market. A woman’s Rolex is not merely a piece of wrist candy—which is just as well. After all, we women wouldn’t choose our car just because it’s a nice colour, or our laptop simply because it fits in our handbag; of course, both are considerations, but they’re not a priority.
We need our gorgeous timepieces to offer useful functions, just like their male counterparts. Rolex clearly understands that—it doesn’t expect women to choose between a serious watch and a feminine one. The brand synonymous with precision offers plenty to marvel at in the nimbly constructed mechanism of the new Lady-datejust and the Datejust Pearlmaster, which are among the first women’s watches in the world to be certified as chronometers for their precision.
Evidently, the Rolex Oyster Perpetual Lady-datejust 28 is both gorgeous and reliable. And what woman doesn’t want that?
THE INSTANTLY RECOGNISABLE ROLEX IS SEEN AS THE QUINTESSENTIAL “ACHIEVEMENT” WATCH FOR WOMEN