Girl Power
Since she burst into public consciousness as one of the Spice Girls, Victoria Beckham has offered up many memorable performances. One half of a globally recognisable couple, she has won numerous accolades at the British Fashion Awards, is a goodwill ambassador for UNAIDS, and has become one of the most in-demand women in the world. And she continues to push herself. She has not lost the determined attitude that saw her defy the most sceptical of fashion critics to helm her own international brand.
So when Joyce Group’s Ingrid Chen proposed the idea of Victoria being on the cover of this issue, I not only jumped at the idea but spent weeks exchanging ideas on how to use Victoria’s fashion as a narrative. The ideas changed along the way but one was constant— the accomplished woman as a muse.
Cue Guo Jingjing, Bao Bao Wan and Gigi Chao joining forces with Victoria, photographer Wing Shya, art director Francisco Salvador and Hong Kong Tatler’s fashion editor Justine Lee to project the vision of the modern women who reflect brand VB. And, yes, like her Hong Kongbased muses, Victoria radiates star quality, but anyone who saw her drinking shots and dancing with her shoes off at the dinner the night before our shoot was left in no doubt that this is a woman comfortable with who she is.
As Victoria tells contributing editor Gemma Soames in our cover feature (page 134), “Women can relate to me. I’m being very honest, and I know what women want.” And judging from the crowds jockeying outside her first stand-alone store in Asia on opening day, she just may be right.