PRECIOUS METAL
Treat your skin to “haute rejuvenation” with the La Prairie Platinum Rare Cellular Life-lotion
If you’ve been looking into different metal options, it’s worth noting that platinum is far rarer than gold. Indeed, its scarcity once prompted King Louis XVI of France to pronounce it the only metal fit for a king.
What’s more, platinum ages well. The beautiful patina that this precious metal develops over time is a large part of its attraction. And its natural attributes make it the ultimate symbol for representing a lifelong relationship. Its beauty is here to stay.
Inspired by the eternal inherent beauty of platinum, scientists at the prestigious Swiss skincare brand La Prairie have created an unparalleled formulation, the Platinum Rare Cellular Life-lotion, an exquisite—and groundbreaking—product that quickly leaves skin radiant and glowing with health. Just like how fashion was taken to the next level with haute couture, La Prairie has formulated a product to provide “haute rejuvenation.”
Ageing skin is characterised by the accumulation of damage and a gradual loss of functions. Rejuvenation, on the other hand, removes existing damage and prevents future damage, aiming to re-establish optimal skin functions.
As a result, skin rejuvenation depends on cellular functions that are working at their top possible capacity, thereby allowing cells to protect themselves from both external and internal irritants.
The most powerful rejuvenating potion to emerge from the La Prairie laboratories, the Platinum Rare Cellular Life-lotion puts centre stage a state-ofthe-art aid to rejuvenation—its proprietary “Platinum Peptides” that detoxifies skin at a cellular level and allows cells to restore themselves with ease.
The Platinum Rare Cellular Life-lotion helps your skin protect itself in three different ways. Firstly, it helps reset your skin’s condition by enhancing the skin cells’ ability to remove and recycle damaged proteins to ensure proper cellular functions. Secondly, it helps with cell renewal by recycling damaged mitochondria to top-notch cellular energy levels. And finally, it helps the skin protect itself against the negative impact of pollution and other stress factors by supporting the skin’s own network of detoxifying and antioxidant enzymes.
What’s more, the application of this extraordinary, transformative product is almost as delightful as its ability to boosts the skin’s self-defense capacities. Iridescent, with a delicate floral scent, this exquisite elixir glides on the skin like a silk handkerchief, quickly penetrating the skin and leaving it feeling protected in a velvety soft layer. Almost at once, the skin is left feeling revitalised, smooth and luxurious, both morning and night.
And even your bathroom cabinet will benefit, thanks to the beautiful packaging that mirrors the values of expert artistry. The amethyst-coloured bottle is designed to resemble an exquisitely cut gem, which means it might look more at home in your jewellery drawer than any other beauty product you own.