PURPOSEFUL SKINCARE BY ALLIES

This is the latest product line launched by Nicolas Travis, a Singapore entrepreneur and founder of skincare brand Allies of Skin, which has successfully gone global. Purposeful Skincare by

Allies (PSA) launched in March this year and has already attracted private investment in its first funding round, including from the family behind Singapore retail group FJ Benjamin. Travis describes his brand ethos as “clean effective”— skincare that works, but without the potential irritants found in synthetic products—and says that PSA is a more affordable line targeted at a younger market.