Cham­pagne WISHES, Caviar Dreams

Wynn Magazine - - BEAUTY - By abby TEG­NELIA

In his new sa­lons at Wynn and Encore, Claude Baruk makes both come true in the form of Cham­pagne-col­ored high­lights and in­dul­gent caviar hair treat­ments.

Celebrity stylist Claude Baruk floats among some of the world’s most glam­orous hot spots with ease—but he’s landed per­ma­nently in Las Ve­gas, where he just opened a first-of-its-kind hair spa at Wynn Las Ve­gas. Baruk had been sum­mer­ing in Saint-tropez and spend­ing his win­ters in Courchevel. In France, his work in­cluded “house” calls to pri­vate yachts, styling for celebri­ties such as Naomi Camp­bell and Uma Thur­man, and big high-fash­ion photo shoots. So he ar­rived in the US as man­ag­ing di­rec­tor of the Wynn and Encore sa­lons al­ready un­der­stand­ing the in­ter­na­tional jet-set glam that per­me­ates the Strip. Lux­ury trav­el­ers are no strangers to spa treat­ments, but while indulging in fa­cials and mas­sages Baruk had a re­al­iza­tion: No place of­fered a sim­i­lar ex­pe­ri­ence that fo­cused solely on hair. So he built the world’s first hair spa, which re­cently re­opened as Claude Baruk Sa­lon at Wynn.

“It’s an ex­cit­ing new con­cept,” he says. “It is like a reg­u­lar spa treat­ment room but for hair. You’re in a pri­vate cabin with nice mu­sic and am­bi­ence, and all of the at­ten­tion is on you and the nour­ish­ment of your hair. It’s an ex­pe­ri­ence you can­not find any­where else.” Among the treat­ments booked in the pri­vate room: var­i­ous hair masks, anti-frizz Ker­atin Smooth­ing Treat­ment, Kéras­tase’s 24-carat Rit­ual for shine and soft­ness, and a Shu In­fu­sion Cer­e­mony that hy­drates the hair and scalp while cleans­ing built-up im­pu­ri­ties. His fa­mous Ul­ti­mate Caviar Rit­ual, also by Kéras­tase, is es­pe­cially pop­u­lar. It starts with an in­dul­gently lengthy scalp mas­sage, be­fore a “caviar” treat­ment is mixed with a mask cream and ap­plied. “You start right at the roots and work all the way through rows of hair,” he says. “It makes hair smooth and shiny. It’s rev­o­lu­tion­ary—the best treat­ment on the mar­ket.” Af­ter mov­ing to Las Ve­gas last year with his then-preg­nant wife and young daugh­ter (he is now the proud fa­ther of two lit­tle girls), Baruk got right to work re­build­ing both the Wynn and Encore sa­lons from the ground up. Claude Baruk Sa­lon at Encore opened in the spring, and Claude Baruk Sa­lon at Wynn re­opened in the fall. Both re­flect his clean, mod­ern aes­thetic and the height­ened lux­ury that speak to Wynn’s dis­crim­i­nat­ing clients. “Ev­ery­thing is 1,000 per­cent dif­fer­ent and com­pletely new, from floor to ceil­ing,” he says. “There’s fine new fur­ni­ture from Italy, all mod­ern and mostly bright white with gray ac­cents.” Baruk’s A-team of 12 top stylists and

“All of the at­ten­tion is on you and the nour­ish­ment of your hair. It’s an ex­pe­ri­ence you can­not find any­where else.” — claude baruk

man­i­curists and three makeup artists are all on hand to of­fer the com­plete beauty pack­age. The sa­lon also of­fers up­dos, bang trims, ex­ten­sions, blowouts, perms, and re­lax­ers, in ad­di­tion to bar­ber ser­vices, makeup ap­pli­ca­tion, lash ex­ten­sions, and nails, plus the spe­cial treat­ments done in the pri­vate spa room, of course. His own pro­pri­etary smooth­ing tech­nique uses steam and a straight­en­ing iron to mas­sage a hair mask into the hair. “It ren­o­vates hair com­pletely,” he says. “The steam opens up the cu­ti­cles of the hair, which gets the cream deep into the hair. Then the iron closes it in. It’s a very, very deep treat­ment that makes hair shiny.” Baruk has his own five-step tech­nique for cuts that he calls the “best way to main­tain a con­sis­tently high level of ser­vice for all of my clients.” His French bal­ayage high­light­ing tech­nique for­goes foil for an im­pres­sive free­hand method that of­fers greater depth and a sun-kissed fin­ish—per­fect for clients in sun-soaked Las Ve­gas. “It’s done on wet hair for a very nat­u­ral ef­fect,” he says. “It’s been a huge suc­cess.” But you need only wit­ness the pa­rade of stun­ning manes com­ing out the door to un­der­stand that.

Claude Baruk Sa­lon at Encore, 702-770-4480; Claude Baruk Sa­lon at Wynn, 702-770-3900

Claude Baruk Sa­lon at Wynn ofers a unique spa-style ex­pe­ri­ence for hair.

Claude Baruk Sa­lon at Encore.

Claude Baruk.

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