FOL­LOW­ING SUITS

Wynn Magazine - - CONTENTS - By Rachel Felder

It is a new era for men’s fash­ion. Go mad, men: Your suit-and-tie days may be be­hind you. To­day’s lux­ury men’s brands are sanc­tion­ing your break from the mold.

It is a new era for men’s fash­ion. Go mad, men: Your suit-and-tie days may be be­hind you. To­day’s lux­ury men’s brands are sanc­tion­ing your break from the mold. by Rachel Felder TRA­DI­TION­ALLY, MOST MEN’S DAILY FASH­ION CHOICES HAVE RE­VOLVED AROUND WHAT’S ES­SEN­TIALLY A UNI­FORM: a suit and tie for work, jeans and a T-shirt on week­ends and a blazer and but­ton-down shirt for evenings out. These days, how­ever, a grow­ing num­ber of style-savvy guys are opt­ing for cloth­ing that’s less pre­dictable and a bit edgier, cre­at­ing looks that are de­cid­edly unique. And where fash­ion brands have tra­di­tion­ally aided men in stick­ing to their uni­form, some of the most lux­u­ri­ous of men’s brands are now giv­ing men per­mis­sion to break out of the mold. †

“A well-dressed man who pays at­ten­tion to the de­tails, is cre­ative in com­bin­ing styles and adds his own unique touch cre­ates a per­son­al­ized state­ment rather than a fash­ion state­ment,” is how Brunello Cucinelli, founder and CEO of the epony­mous lux­ury brand, puts it. Cucinelli re­cently opened a sleek and ex­pan­sive store on the En­core Es­planade, filled with sep­a­rates that en­cour­age each client to com­bine them in his own way. Stand­outs in­clude po­los in un­ex­pected shades of co­ral and grape, a trim, sleeve­less down jacket that’s cut more like a for­mal suit vest and sa­fari jack­ets in ex­tra-soft tan suede and fluid cornflower linen. The core sen­si­bil­ity of Cucinelli’s of­fer­ings is quite clas­sic; the way each client pulls the pieces off is what stands out. For men who lean to­ward mak­ing a bolder state­ment with their cloth­ing, there are many op­tions avail­able at the mo­ment as well. At Philipp Plein’s brand-new store, for ex­am­ple, there are as­sertive leather jack­ets and a wide ar­ray of mes­sage tees. At Louis Vuit­ton’s men’s bou­tique in Wynn, the only LV bou­tique in the coun­try de­voted to men, the fo­cus is on street-smart lux­ury. A street sen­si­bil­ity at Bal­main, too, lets men go as far as they want—from zip­ping up an out­fit with an ac­ces­sory or go­ing head-to-toe rock star. At Alexan­der Mcqueen, even a two-piece black suit makes an im­pact, tweaked, as it has been for this sea­son, with scar­let red pin­stripes and an ex­tra-trim cut. The trend of these no­table pieces es­pe­cially res­onates with lux­ury cus­tomers, who don’t nec­es­sar­ily need new clothes but ap­pre­ci­ate items that ex­press con­fi­dence, style and an eye for qual­ity, crafts­man­ship and de­sign. “Our job is to make pieces that are so beautiful that when a gentle­man puts them on, he can’t re­sist—he has to buy them,” says Ni­co­las Bi­jan, the vice pres­i­dent of Bi­jan, which opened its first Las Ve­gas bou­tique a few months ago. “These gen­tle­men are used to see­ing the best of the best.” The Bi­jan bou­tique of­fers many one-of-a-kind items, like a kan­ga­roo leather blou­son jacket with an or­nate, hand-painted im­age on the back, priced just un­der $19,000. “We dis­play them like pieces of art in the store,” he says. “It’s why we call our cloth­ing ‘wear­able art.’” With rec­og­niz­ably up­scale fab­rics and tai­lor­ing, pieces like these of­fer men an al­ter­na­tive to wardrobe main­stays like an ex­pen­sive suit. “Guys are re­al­iz­ing that they don’t have to wear a suit to look suc­cess­ful, that there are ways of be­ing much more cre­ative with the way you put things to­gether,” says Nick Sul­li­van, fash­ion di­rec­tor of Esquire. “A suit is the eas­i­est thing in the world to wear. It’s a no-brainer: You have an ex­pen­sive suit and you’re done. With sportswear you re­ally have to think about it: You have to think about what colors go to­gether, what tex­tures work to­gether, what looks too ca­sual, what looks too dressy, what clashes with what, and that re­quires a de­gree of knowl­edge. That’s what’s changed. Men have re­al­ized that done right, they can be both com­fort­able and look the part.” As the pop­u­lar­ity of salient sep­a­rates con­tin­ues to grow, fol­low­ers of fash­ion are keep­ing a par­tic­u­larly close eye on Cé­line, which is open­ing its first-ever men’s store in Las Ve­gas this fall. Ear­lier this year, Hedi Sli­mane joined the brand af­ter stints as the cre­ative di­rec­tor of Saint Lau­rent and Dior Homme; he will be in­tro­duc­ing ready-to-wear menswear to the house for the first time. Where fash­ion has his­tor­i­cally been a bit more con­fin­ing for men than for women (at least in the post-corset years), gen­tle­men can now re­joice: Your fash­ion lib­er­a­tion has ar­rived.

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